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Kid-Powered, Parent-Approved: How Gen Alpha Is Rewriting the Path to Purchase
Knowledge Partners June 11, 2026Collage Group’s 2026 Gen Alpha study explores how the traditional purchase funnel has evolved into a dynamic, non-linear system shaped by kids, parents, and culture. Drawing on survey data of households with children ages 6–13, the research highlights how Gen Alpha drives discovery, co-creation, and influence, while parents act as filters of trust and value.
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How Quest Scales Creator Content to Drive Retail Results
Event Recaps May 3, 2026During a session at the 2026 ANA Creator Marketing Conference presented by Pinterest, Lyle Stevens of Later and Grace Niu of Quest Nutrition explained how Quest uses creators as a growth channel that extends beyond the social feed. The speakers outlined how retailer-specific briefs, cross-channel usage rights, and digital asset management make creator content scalable across paid media and retail touchpoints.
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Why TikTok Shop Is Causing a C-Suite Rethink
Leading Edge April 27, 2026TikTok Shop’s rapid U.S. growth signals a shift from discovery-only social media to full-funnel commerce. Brands now face organizational and operational changes as creators, content and sales converge.
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Omnichannel Shopper: Bridging the Digital-Physical Gap with Real-World Data
Webinar Rewinds March 17, 2026The modern shopper moves seamlessly between online research and in-store purchases, making the digital-to-physical gap the ultimate challenge for marketers. This webinar goes beyond likes, impressions, and CPMs to focus on verified real business results like in-store visits, incremental sales, and more.
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Thrive Report: The Year of Craft
Knowledge Partners March 12, 2026In this report, the agency Green House highlights the powerful value of on-premises experiential marketing for restaurants, with a special focus on the beverage category.
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Study: Brand Loyalty Softens in the Grocery Aisle
Marketing News March 11, 2026U.S. grocery shoppers are open to trying new brands and are more averse to higher prices, a recent survey shows. At the same time, consumers are beginning to use online tools powered by artificial intelligence to vet products they're considering purchasing.
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Garnier Debuts Fructis Diamond Sleek in Miami
Marketing News March 4, 2026Garnier taps model and activist Gisele Bündchen to debut its Fructis Diamond Sleek anti-humidity spray, blending high-performance hair care and wellness-led storytelling in a creator-driven launch for marketers.
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Survey: Most Consumers Think New Customers Get All the Attention
Marketing News February 23, 2026More than two-thirds of consumers (67 percent) agree that brands favor acquisition over keeping existing customers, according to “The 2026 Customer Loyalty Report.” However, most brands report a 50/50 budget split between new customers and existing ones, suggesting a perception problem for brands.
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How Marketers Sharpen Retail Media Measurement
Partner Content January 22, 2026One of the most effective ways to measure retail media campaigns is through lift testing, which compares people who saw an ad to people who did not see it to measure incremental sales driven from advertising. Unfortunately, the ad industry has turned incrementality into a buzzword that all too often is used inaccurately.
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Albertsons Media Collective Launches Incrementality Measurement Tool
Marketing News January 7, 2026Albertsons Media Collective — the retail media arm for Albertsons — on Tuesday announced the launch of in-store incrementality measurement that delivers advertisers causal insights into how in-store media drives incremental sales. Retail media is expected to grow 88.5 percent from 2024 to 2028, to nearly $98 billion.
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Shoppers Are Getting Smarter. Your Marketing Should Too.
Knowledge Partners January 6, 2026Consumers aren’t just trimming their lists. They’re reevaluating what belongs in their carts. They’re choosing products that earn their dollars, brands that bring value, and foods that feel worth it. The pressure is real, but the mindset is more intentional. People want to feel good about what they buy and who they buy it from.
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Purchase Process Diagram
Tools January 1, 2026A template to help you illustrate the purchase process for your product.
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Shopper Marketing Budget Template
Tools January 1, 2026Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis.
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Shopper Marketing Business Case
Tools January 1, 2026Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.
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Shopper Marketing Competition Tracking Database
Tools January 1, 2026Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.
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Shopper Marketing Glossary
Tools January 1, 2026Use our Shopper Marketing Glossary to understand key terms.
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Shopper Marketing Insights Database
Tools January 1, 2026Use this template to manage your shopper and consumer behavioral insights collection effort.
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Shopper Marketing Manager Job Description
Tools January 1, 2026Document the responsibilities and job requirements for a shopper marketing manager within your organization.
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Shopper Marketing Maturity Assessment
Tools January 1, 2026Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.
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Shopper Marketing Metrics Dashboard
Tools January 1, 2026Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.
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