How Quest Scales Creator Content to Drive Retail Results
Speakers from Quest Nutrition and Later shared how creator content can perform on social, scale through paid media, and drive high-intent traffic to retail partners
During a session at the 2026 ANA Creator Marketing Conference presented by Pinterest, Lyle Stevens of Later and Grace Niu of Quest Nutrition explained how Quest uses creators as a growth channel that extends beyond the social feed. The speakers outlined how retailer-specific briefs, cross-channel usage rights, and digital asset management make creator content scalable across paid media and retail touchpoints.
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