Search Marketing Knowledge Center

Powering Brand Impact from Super Bowl to Olympics: Inside NBCU’s Legendary February

Webinar Rewinds April 7, 2026

Fresh off Legendary February, Matthew Gottlieb, SVP, insights and measurement, NBCUniversal Advertising & Partnerships, took an inside look at how an unprecedented 17-day stretch — spanning Super Bowl LX, NBA All-Star Weekend, and the Milan Cortina Winter Olympics — delivered real results for advertisers.

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How Advertisers Run Up the Score with March Madness

Trends and Technology March 30, 2026

For all its excitement, March Madness can be tricky for brand advertisers to navigate, given the multi-week format, unpredictable outcomes, and inevitable upsets. The key for marketers is to harness the entire tournament to deliver relevant messages that capture the spirit of the event.

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Thrive Report: The Year of Craft

Knowledge Partners March 12, 2026

In this report, the agency Green House highlights the powerful value of on-premises experiential marketing for restaurants, with a special focus on the beverage category.

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ABX Identifies the Super Bowl’s Standout and Struggling Ad

Leading Edge March 11, 2026

The ANA’s Inclusive Marketing practice and the Advertising Benchmark Index share insights from their Super Bowl 2026 analysis, revealing widespread declines across key creative KPIs, major gender based performance gaps, and the few brands — like Toyota — that delivered meaningful cultural and emotional impact.

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2026 Super Bowl Advertising Analysis, by ABX

Knowledge Partners February 23, 2026

Advertising Benchmark Index and the ANA Inclusive Marketing Practice share insights from their 2026 Super Bowl analysis, revealing widespread underperformance among women and demonstrating that resonance with women leads to better business outcomes across key KPIs.

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Lenovo’s Sports Partnerships as Proof Platforms

Event Recaps February 22, 2026

At the 2026 ANA/AEF Future of Marketing Leadership Conference, Lenovo CMO Emily Ketchen demonstrated how global sports partnerships can serve as real‑world proof of technological performance.

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Inside Visit Philadelphia’s Guinness World Record-Breaking Activation

Leading Edge January 26, 2026

Visit Philadelphia set a Guinness World Record for the largest Drag Queen Story Time, reinforcing its reputation as America’s most inclusive destination and driving measurable tourism growth during Pride Month.

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