How Advertisers Run Up the Score with March Madness
The annual tournament is a key marketing vehicle for brand advertisers seeking scale, cultural relevance, and broader engagement
For all its excitement, March Madness can be tricky for brand advertisers to navigate, given the multi-week format, unpredictable outcomes, and inevitable upsets. The key for marketers is to harness the entire tournament to deliver relevant messages that capture the spirit of the event.
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