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ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies
Pulse June 29, 2026Creative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.
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How Taylor Morrison's CMO Revived the Brand by Bringing Everything In-House
Event Recaps June 25, 2026Taylor Morrison CMO Stephanie McCarty turned a two-person marketing team into a full in-house agency over seven years. Her approach may redefine how home builders and marketers of all kinds think about brand as a business asset.
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An ANA In-House Award Winner Explains How Culture Is What Drives Stellar Creative
Event Recaps June 25, 2026Bruce Bildsten, who led Best Buy's in-house agency to ANA In-House Agency of the Year honors, argues that culture — not tools or process — drives breakthrough creative work. His framework for recruiting talent, protecting craft, and building inspiration rituals may reshape how in-house leaders think about their role.
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When Talent Is Everywhere, Hire for Hunger
Leading Edge June 22, 2026As layoffs reshape the talent market, marketing leaders face a new challenge: identifying hungry, high-impact hires. This essay argues that drive, curiosity, and initiative matter more than credentials in a crowded field.
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AI Agentic Series: How to Grow and Manage Your Agentic Team
Knowledge Partners May 20, 2026In this session, Qualcomm's Jeremy Krall shared a phased, practical playbook for rolling out AI agents at enterprise scale, including where most programs break down, how to build organizational endurance, and why the teams that move fastest aren't always the ones that finish first.
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ANA CMO MarTech Mastery Series: Building High-Performing Teams and Culture
Knowledge Partners May 19, 2026Marketing technology performance is ultimately a people and culture challenge. Even the most advanced MarTech stack will underdeliver without the right support. This MarTech Mastery Workshop focuses on how CMOs and MarTech leaders can build and lead high-performing teams and a winning culture capable of thriving amid constant change.
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Bonus Episode: Why Personal Branding Is Your Company's Secret Weapon, with LinkedIn's Alex Josephson
On Scope May 14, 2026Alex Josephson, VP of BrandWorks at LinkedIn, joins the On Scope podcast to discuss the rise of the professional influencer and the power of personal branding. The shift toward authentic executive visibility and human content, created by employees, could change how brands build trust and spur consumers to make decisions.
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These Five Tectonic Shifts in Society Will Drastically Change How Business Works
Event Recaps April 30, 2026We are no longer in transformational times. We are in tectonic times. Rishad Tobaccowala shared the five tectonic shifts we are all going through, how the mediascape is being ruptured, and how marketing is being reshaped. Most importantly, Rishad shared how we can all thrive and lead today.
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Inside the CEO–CMO Confidence Problem
Leading Edge April 29, 2026Boathouse's Fifth Annual CEO Study finds marketing alignment rising while trust and confidence in growth impact stall. The research highlights a widening gap between CEO expectations, CMO perception, and how AI and data are actually used across the enterprise.
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Unlocking P&H Savings: What Every Advertiser Needs to Know About the 2025 Commercials Contract
Knowledge Partners April 27, 2026In this video, the Joint Policy Committee (JPC) breaks down the latest updates in the 2025 SAG-AFTRA Commercials Contract, including the updated P&H rate, allocation guidelines, the Million Dollar Cap, and the Influencer Waiver. Watch to learn more about these provisions and how they help advertisers control costs and stay compliant across linear, digital, and influencer platforms.
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Marc Pritchard's Thoughts on Thriving in a Fragmented Mediascape
Event Recaps April 21, 2026At the 2026 ANA Media Conference, P&G chief brand officer Marc Pritchard shares how marketers can thrive in a fragmented media landscape, balance AI with creativity, and stay grounded in brand-building fundamentals.
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Morgan Stanley's Head of Research Provides a Fascinating Look at the Future of AI and E-Commerce
Event Recaps April 18, 2026Morgan Stanley Research Chief Brian Nowak outlines how agentic AI will reshape e-commerce, search, and marketing workflows and what brands must do now to stay visible and competitive.
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The Latest Findings on Hiring Trends and Talent
Leading Edge April 15, 2026New data from Robert Half shows rising demand for marketing talent, widening skills gaps, and how AI is reshaping hiring and upskilling needs in 2026.
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Publicis Groupe Acquires 160over90
Marketing News April 6, 2026Publicis Groupe is acquiring 160over90, a global sports marketing agency from WME Group, and integrating it with Publicis Sports. The deal could reshape how brands plan and measure sports investments across sponsorships, live events, and commerce.
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These Silent Killers Are Destroying Your Company Culture | On Scope
Podcast Clips April 6, 2026Kellie Pean and Alyssa Convertini Lindquist, co-founders of Brand New: A Collective — an agency rooted in its penchant for cultural mastery — share the silent killers they see killing internal culture for many businesses.
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Forget the Finish Line: Why Systems, Not Goals, Are the Way Forward for Marketers
POVs April 6, 2026Why the “finish line” mindset no longer works for marketers. This POV explains how shifting from goals to systems helps teams perform consistently amid changing platforms and rising expectations.
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Why Do Agencies Still Struggle with the Gender Pay Gap? | On Scope
Podcast Clips April 1, 2026On Scope host Mike Berberich and show producer Ryan Dinger discuss a study on the persistent gender wage gap in advertising, hypothesizing on why the industry continues to struggle to make progress and speculating about the need to rethink leadership models in business as a possible solution.
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This Is Great Advice on Advocating for More Inclusive Workspaces | On Scope
Podcast Clips March 31, 2026Rita Ramakrishnan, an executive coach and the founder and CEO at Iksana Consulting, shares her best advice for how individuals can convincingly push business leaders to create a more inclusive workspace for both themselves and their teammates.
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Survey: Just 42 Percent of CMOs Feel They Are Well-Equipped by Their Marketing Teams
Marketing News March 30, 2026Fifty percent of CMOs say their budgets leave them well-equipped to fuel business over the next six months, according to "The Conference Board CMO+CCO Meter," which was released on March 26. However, just 42 percent of CMOs felt well-equipped by their teams, down sharply from 52 percent in the June 2025 study.
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This Insane Data Shows How Neuroinclusion Is a Game Changer for Businesses | On Scope
Podcast Clips March 30, 2026Whether it be JPMorgan Chase or EY, some major brands have amassed eye-opening data on the positive effects creating a neuroinclusive workspace can have on the business.
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