Unlocking P&H Savings: What Every Advertiser Needs to Know About the 2025 Commercials Contract
In this video, the Joint Policy Committee (JPC) breaks down the latest updates in the 2025 SAG-AFTRA Commercials Contract, including the updated P&H rate, allocation guidelines, the Million Dollar Cap, and the Influencer Waiver. Watch to learn more about these provisions and how they help advertisers control costs and stay compliant across linear, digital, and influencer platforms.
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