Strategies to Elevate Your Content Marketing Above Competitors | School of Marketing | ANA

Strategies to Elevate Your Content Marketing Above Competitors

Learn three ways to elevate your content marketing above competitors:

  • Optimize your existing content. Most marketers put all their focus on creating new content and may miss opportunities to squeeze more value out of existing content. Optimize existing content by ensuring its scanability, readability, and emotional impact.
  • Build your content base. Many marketers don’t know how to establish a content base, which is one type of content, in one medium, consistently created over a long period of time. A content base enables your brand to tower above competitors.
  • Differentiate with a content hook. Many brands’ content is so similar to competitors that it doesn’t stand out. As a result, customers don’t recall it or the brand that sponsored it. Differentiate your brand’s content with a content hook that makes your brand stand out from the crowd.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

    • Junior to mid-level marketers, marketing leaders, and specialists who work on content marketing
    • Internal clients such as product managers and subject matter experts (SMEs)
    • Content creators

Learning Objectives

  1. Increase the impact of existing content by improving the scanability, readability, and emotional marketing value (EMV) of headlines
  2. Build a content base that helps your brand stand out in your brand landscape
  3. Differentiate your content with a unique content hook

Find out what you will learn from instructor George Stenitzer in the video below.

Estimated Length of Completion

Approximately 70 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Note: Although more in-depth in this course, some concepts are also covered in the Fast-Forward Your Content Marketing course. 

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.