Strategies to Elevate Your Content Marketing Above Competitors

Learn three ways to elevate your content marketing above competitors:

• Optimize your existing content. Most marketers put all their focus on creating new content and may miss opportunities to squeeze more value out of existing content. Optimize existing content by ensuring its scanability, readability, and emotional impact.
• Build your content base. Many marketers don’t know how to establish a content base, which is one type of content, in one medium, consistently created over a long period of time. A content base enables your brand to tower above competitors.
• Differentiate with a content hook. Many brands’ content is so similar to competitors that it doesn’t stand out. As a result, customers don’t recall it or the brand that sponsored it. Differentiate your brand’s content with a content hook that makes your brand stand out from the crowd.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

• Junior to mid-level marketers, marketing leaders, and specialists who work on content marketing
• Internal clients such as product managers and subject matter experts (SMEs)
• Content creators

Learning Objectives

1. Increase the impact of existing content by improving the scanability, readability, and emotional marketing value (EMV) of headlines
2. Build a content base that helps your brand stand out in your brand landscape
3. Differentiate your content with a unique content hook

Find out what you will learn from instructor George Stenitzer in the video below.

Estimated Length of Completion

Approximately 70 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Note: Although more in-depth in this course, some concepts are also covered in the Fast-Forward Your Content Marketing course.