Brand Activations that Drive Results (Virtual) | School of Marketing | ANA

Brand Activations that Drive Results (Virtual)

How to Create Brand Experiences That Will Still Excite Your Customers in the post-COVID World
(Virtual Half Day Workshop)

Brands are increasingly looking for ways to more effectively engage with our consumers beyond traditional channels to build profitable, long term brand loyalty. As a result, marketers are under ever more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted customer and the fundamental changes in behavior that we now have to adapt to in the post-COVID world. To succeed you need an integrated plan, agile process and tools to get closer to your consumers and stand out in a crowded marketplace.

During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Brand Experiences, Virtual and Real-Life Events, Sponsorships and Cause Marketing*. You’ll learn the core principles of each discipline and best practices for implementing an activation plan in your business.

This workshop is interactive, with ample exercises that will allow you to build skills and practice new approaches for your brand. You will work with others on case studies and group exercises and each module is packed with insightful examples.

Target Audience
This workshop is great for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation.

Virtual Workshop Benefits
As a result of this workshop, you and/or your team will be better able to:

Increase marketing effectiveness by:

  • Understanding how to meaningfully engage your consumers and increase brand loyalty
  • Learning techniques on how to stand out from the crowd and create brand experiences for your consumers

Increase marketing efficiency by:

  • Understanding best practices in the brand activation space
  • Learning tips for how to better optimize investments in promotions, partnerships, sponsorships, events etc.

Improve marketing ROI by:

  • Increasing the range of marketing options to build the brand
  • Achieve long terms brand loyalty through sustained engagement

Download the full agenda here


  • Simon Bradley

    Simon is an international marketing leader with extensive client side experience with brands like Virgin Atlantic Airways, the New York Knicks, The Rockettes and Madison Square Garden. He is also an Adjunct Professor in Integrated Marketing at New York University.