3 Steps to Effective Brand Strategy - Virtual 1-Hr Micro
Seats are limited and confirmation of attendance will be required in advance of the session.
Strategy is the difference between a brand that just exists and a brand that wins. This workshop empowers teams to build brands from the inside out, focusing on choices that marketers can clearly articulate and activate. We move past the fluff to ensure your strategy is distinctive, evidence-based, and highly functional.
Participants will apply a proven framework to audit the market context, define an ownable competitive territory, and organize their brand strategy for immediate action.
For those who want to dig deeper into this topic, a companion half-day training can be brought in-house using your member benefit. Email [email protected] for details.
Who Is this Workshop for?
- Brand managers, marketing directors, and strategists responsible for positioning and go-to-market decisions
- Marketers working on a new brand, a brand refresh, or a category with weak differentiation
- Cross-functional teams that need a shared language for brand promise, proof, and activation
Download the full benefits here
- Welcome and Setting the Stage (10min)
- Step 1: Master the Market Context (15min)
- Step 2: Define Your Difference (15min)
- Step 3: Build a Brand Promise and Personality (15min)
- Closing and Next Steps (5min)
when
Start: Wednesday, August 5, 2026 at 2:00pm
End: Wednesday, August 5, 2026 at 3:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| 3 Steps to Effective Brand Strategy - Virtual 1-Hr Micro | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $99 | Nonmember $199 | ||||
Instructors
Simon Bradley
Founder, Simon Bradley Marketing
Simon Bradley is a senior marketing leader and the founder of Simon Bradley Marketing, a consultancy providing practical support and project-based expertise to marketing organizations of all shapes and sizes. With over 25 years of experience in international marketing across B2C and B2B, Simon specializes in bridging the gap between high-level strategy and hands-on execution through bespoke consulting and training.
His background includes extensive client-side experience with organizations such as Virgin Atlantic Airways, VisitBritain, and The Madison Square Garden Company. During his tenure at Virgin Atlantic, Simon led U.S. marketing across twelve markets, with oversight of the brand’s e-commerce, B2B marketing, and CRM functions. At Madison Square Garden, he was responsible for marketing strategy and consumer engagement across a diverse portfolio, including the New York Knicks, the Radio City Rockettes, and the arena itself.
Simon’s career has a significant global footprint; he has led marketing teams across the U.K., Canada, Scandinavia, Brazil, and Mexico. Alongside his consultancy work, he is an Adjunct Professor at New York University, where he leads Master’s programs in Digital Marketing and Integrated Marketing.
Originally from the U.K., Simon holds a degree in History from Bristol University, complemented by post-graduate diplomas in Tourism Management and from the Chartered Institute of Marketing.