Presentation Writing to Convey, Compel and Convince (101) (Virtual) | School of Marketing | ANA

Presentation Writing to Convey, Compel and Convince (101) (Virtual)

Simple Steps to Writing a 3 C’s Presentation
(Virtual Half Day Workshop)

Virtual Workshop Description
Presentations are an essential feature of business today, even when working remotely. Whether presenting via your laptop, or at your offices to clients or other stakeholders, you need to be able to present your ideas in a clear, logical way to move them – and the business – forward.

With the 3 C’s presentation writing skills approach, you will be more confident and cut through the noise and present in a way that allows you to Convey your information, Compel your audience, and Convince your stakeholders of your ideas.

In this interactive workshop, you will learn a structured approach to writing winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

This virtual workshop is excerpted from its full day counterpart, “Presentation Writing and Delivery to Convey, Compel and Convince”, where participants start by learning tailored approaches to writing effective and winning presentations.

Target Audience
This workshop is for anyone, from junior to senior executives, that needs to learn or refine their approach to developing presentations to convince their audience of what they are telling them.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing productivity, increasing marketing efficiency, and improving collaboration.

As a result of this workshop, you will be better able to:

  • Approach the writing of presentations in a structured way
  • Construct presentations through hands-on exercises in the simple process of writing 3C’s presentations
  • Convince your audience of your ideas in a single presentation
  • Sell ideas to external audiences more effectively
  • Improve alignment through structured 3 C’s presentations that Convey your information, Compel your points, and Convince your audience of your ideas

Download the full agenda here


  • Jonathan Holburt

    Holburt Consulting helps clients with branding needs. Jonathan is an ANA Faculty member who has worked with a number of Fortune 500 companies while employed at leading multinational ad agencies in Asia. Jonathan teaches our Convey, Compel, Convince Presentation Skills Workshop.