Best Practices for Content Marketing Strategies (101) (Virtual) | School of Marketing | ANA

Best Practices for Content Marketing Strategies (101) (Virtual)

Content Marketing Mastery Program 101
(Virtual Half Day Workshop)

Virtual Workshop Description
In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

Content marketing success happens when you align content activities with business goals, and plan and execute consistently. In this course, you will learn best practices to fast-forward your content marketing program and advance your content marketing to the next level, as you learn:

  • What content marketing is and why it works.
  • How to develop a content marketing mission statement. During the workshop, individuals will develop a content marketing editorial mission statement.
  • How to create a 1-page content marketing strategy. A written strategy makes you 4 times likelier to succeed. Using a template, individuals will develop a strategy to align company objectives and goals with marketing strategies and metrics.
  • How to tell clear, concise, consistent stories with a Message Map. Answer buyers’ key question -- what’s in it for me (WIIFM)? – using the Message Map tool to simplify your storytelling. You, your freelancers and agencies can create content of all types and sizes as you ensure absolute message clarity and consistency using this tool. So, everyone can tell your story better.
  • How to conduct a competitive content audit. Find out how well your content meets buyers’ needs during the buying journey. By performing a competitive content audit, you gain greater visibility into marketplace dynamics. An audit defines specific ways to outflank and outsmart your competitors.

At the end of this virtual workshop, participants will be able to develop a content mission, strategy and message that’s more competitive and effective.

NOTE*: For best results, participants are asked attend the workshop prepared with the following:

  • company objectives (2 or 3 things the CEO needs to get done this year with marketing help)
  • company goals (how you quantitatively measure the fulfillment of those objectives – eg, revenue, increased distribution goals, etc.)

This is the first installment in the ANA’s four-part series “Content Marketing Mastery Program”, where participants gain a deep understanding of the power of content in today's digital landscape and learn how to leverage it effectively to drive engagement, build brand awareness, and generate leads.

Target Audience
This workshop is open for marketing leaders, marketers, content creators, and internal clients who need to build a shared, solid, strategic framework for content marketing.

Virtual Workshop Benefits
Attending this workshop will improve your marketing efficiency, effectiveness, and ROI:

  • Save time in the review process, to increase speed of execution with a written content marketing mission, strategy, and message
  • Gain skills to audit content competitively so you can outflank and outsmart competitors
  • Be able to tell your company’s story with a clear, concise, consistent message that breaks through the clutter.

Download the full agenda here


  • George Stenitzer

    George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer. George teaches Content Marketing.