Critical Thinking for Marketing Success (Half Day)

Faster decisions and better results through effective problem solving
(Half Day Workshop)

An expanding scope of challenges demands that marketing professionals be proficient critical thinkers that can quickly make and execute decisions with intended results. The relentless demand to create differentiated brands for clients across multiple channels in highly competitive markets requires that marketing leaders know how to use data and analytics to assess needs and create fresh content that drives desired outcomes while developing greater credibility in the C-suite.

Critical Thinking for Marketing Success is a half-day course that enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.

Who Is This Workshop For?

This workshop is designed for marketing professionals who are responsible for defining problems, creating new options, and implementing solutions that drive results. The content is made relevant for all organizational levels by using participant marketing challenges for application of course concepts and principles.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiency, improving marketing ROI, improving employee alignment, and increasing employee satisfaction.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to engage with business issues from a systems perspective that identifies interrelated causes, facts, and dynamics in complex problems

This workshop helps attendees increase marketing efficiency by teaching them:

  • Analytical and logic-driven tools to identify and prioritize factors impacting performance and results

This workshop helps attendees improve marketing ROI by teaching them:

  • How to generate innovative solutions with greater speed and ease
  • A creative problem-solving process to produce ideas for resolution

This workshop helps attendees improve employee alignment and collaboration by teaching them:

  • A common language and consistent processes for problem-solving and decision-making

This workshop helps attendees increase employee satisfaction and reduce employee turnover by teaching them:

  • A process to plan for and prevent problems when implementing change and launching new initiatives


Download the full agenda here



Joe Jordan

TTA Consultant

As an engaging and respected speaker, trainer, and author Joe Jordan grows businesses and improves performance through better leadership, sales enablement, and critical thinking. Clients value Joe’s candid insights, practical strategies, and relevant examples from leading teams in fast-paced, high-performance service organizations.

Joe’s corporate roles included Director of Services Sales Training at Dell, Inc. where he collaborated with senior leadership in the $8 billion global Services organization to leverage employee development as a strategic component in sales growth. Joe also served as Director of Business Development at Action Management Associates and Executive VP of Business Development for Right Management Consultants. A fifteen-year career in the staffing industry included contributions in sales, sales management, training, customer service, operations, marketing, and leading a $30 million, 17-office region.

Joe is the author of Sharpen Your Life and is a highly-rated instructor in the Business Leadership Center at the SMU Cox School of Business. He holds a Bachelor of Ministry degree from Luther Rice College.