Discoverability in the Age of AI Search (Half Day)

How to Leverage SEO, AEO, and GEO to Get Your Brand Found
(Half-Day Workshop)

Workshop Description
Search has changed more in the past two years than it has in the previous twenty. Buyers are still asking the same questions, but they're asking them in different places. Some are typing into Google, others are asking ChatGPT, some might be getting an answer from Perplexity, or even Gemini's AI Overview. By the time a prospect reaches your website, an AI model may have already decided whether to mention your brand at all.

That shift has created a problem most marketing teams haven't solved yet. The old SEO playbook still works for one slice of the funnel, but it doesn't tell you how to get cited inside an AI-generated answer. Visibility is now shaped by how systems synthesize information, not by whether someone clicks your link. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) focus on structuring your content and brand authority and consistency so AI-generated answers reliably include your brand.

This workshop closes that gap. Built as a hands-on, introductory session for marketers already working with SEO, we'll cover the full visibility stack, how each layer feeds the next, and what your team needs to do right away to keep your brand showing up where buyers are looking. You'll leave with a working AI visibility audit for your own brand, a diagram that clearly shows how each optimization layer stacks that you can show your leadership, and a clear sense of how one or two changes will move the needle for your category.

To ensure an optimal workshop experience, it is recommended that participants have, or obtain, the necessary permissions to use publicly available tools such as Google, Google AI Overview, ChatGPT, Perplexity, or Gemini.

Who Is this Workshop for?
This workshop is ideal for marketers who want a working understanding of how AI is changing search visibility, regardless of their seniority or technical background. It's especially useful for:

• Marketing leaders (VP, Director) who need to make budget and staffing decisions about AEO and GEO and want a clear-eyed view of what's hype and what's real
• Brand and content marketers who write the copy, build the campaigns, and need to understand how AI models pick which brands to recommend
• SEO and digital marketing practitioners whose job description is quietly being rewritten and who need a practical bridge from where they are to where the work is going
• Marketing operations and analytics professionals trying to figure out how to measure visibility when the click-through rate is no longer the only thing that matters
• Agency-side strategists and account leads who need to advise clients on a category that didn't exist on the agency rate card eighteen months ago

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

• How AI models choose which brands to cite, and what that means for your content strategy
• The differences between SEO, AEO, and GEO, and how to recognize which one a given piece of content needs to serve
• How to write content that earns citations from ChatGPT, Claude, Perplexity, Gemini, Google's AI Overviews, and Grok
• Why brand consistency across the open web is now a ranking signal in ways it wasn't five years ago

This workshop helps attendees increase marketing efficiency by teaching them:

• How to audit your brand's current AI visibility in under an hour using free and low-cost tools
• Which existing content assets are already doing AEO and GEO work, and which ones need to be rewritten or retired
• How to brief writers and agencies so the work comes back AI-ready the first time, not the third
• Where to focus first when the temptation is to redo everything at once

This workshop helps attendees maximize marketing ROI by teaching them:

• How to set realistic visibility benchmarks and track them across multiple AI surfaces
• How to make the budget case for AEO and GEO investment to leadership who are still measuring marketing in clicks
• Which AI visibility wins compound over time, and which ones are one-time gains
• A simple framework for deciding whether to build AEO and GEO capability in-house or hire it out

Download Full Agenda Here