End-to-End Digital Marketing (Half Day) | School of Marketing | ANA

End-to-End Digital Marketing (Half Day)

Launch More Powerful Digital Programs to Build Brands and Drive Sales
(Half Day Workshop)

A good online strategy unites all the moving parts that comprise a consumer’s digital journey and the path to purchase. It includes a media plan, a search plan, a social media plan, a website experience, a marketing automation sequence, and a measurement approach, all wrapped into an integrated platform. It enables all of the channels, technologies, and components of online marketing to guide your target audience into your organization’s sales funnel and lasting brand embrace.

Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web. Harry’s workshop will include real case studies as well as tactics and ideas that your company can start using right away.  Please come to the seminar ready to have fun and ask a lot of questions!

This workshop is an excerpt of the ANA full day workshop “End-To-End Digital Marketing.” In the full day version, significant time is allocated to the workshop for you and your team to apply the learnings to your specific business projects.  The instructor works with you to determine the optimal mix of application exercises. 

Who is this workshop for?

This workshop is for marketers who want to wrap their heads around all of the moving parts that comprise digital marketing and to add power and potential to their current online platforms, channels, and campaigns.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to think digitally about the customer journey, experience, and relationship and be more conversant and confident when it comes to online marketing
  • How to organize complex digital marketing strategies, technologies and channels into easy-to-understand visual renderings teams can rally around
  • How to leverage earned and owned media such as SEO, social media, email, and inbound marketing

This workshop helps attendees increase marketing efficiency by teaching them:

  • How to understand the major paid online media categories including search, display, native, social, video, programmatic, mobile and more
  • How digital marketing is being used by real companies through actual case studies

This workshop helps attendees maximize marketing ROI by teaching them:

  • Seeing how to plan, launch, manage and track digital programs that yield measurable ROI
  • Knowing how to improve conversion rates, escalation rates, brand impact, and ROI of steady-state programs such as paid search, SEO, social, display, retargeting, marketing automation and content syndication


Download the full agenda here


  • Harry J. Gold

    Harry Gold is the founder and CEO of Overdrive Interactive, an award winning digital marketing firm. He is a member of the ANA Faculty and a lecturer on search engine marketing, social media marketing, and online media. Harry teaches our Digital Marketing and Social Media Workshops.