Effective Communication & Presentation Skills (201) (Virtual)

Influencing Decisions with Storytelling, Persuasion, and Focus
(Virtual Half-Day Workshop)

Virtual Workshop Description
This advanced, half-day interactive workshop builds on the foundations established in Effective Communication & Presentation Skills (101) and focuses on the next level of mastery: persuasion through storytelling. Participants will learn how the most persuasive speakers use story, influence, and focus to move audiences to action. Grounded in the principle that persuasive speakers tell powerful stories that reinforce a single idea, this workshop equips attendees with practical frameworks to craft messages that are memorable, compelling, and actionable.

Led by a Certified Speaking Professional (CSP®) and expert author/corporate facilitator, this session blends proven persuasion principles, structured storytelling tools, and hands-on application. Participants will practice shaping stories, sharpening ideas, and influencing audiences with intention and clarity.

This workshop is excerpted from its full-day counterpart, Effective Communication & Presentation Skills Intensive, designed to help professionals move from competent presenters to persuasive communicators.

Who Is this Workshop for?
This workshop is ideal for professionals who have completed the 101 workshop (or have equivalent experience) and want to:

• Influence decisions and behavior
• Tell stories that resonate and drive action
• Communicate ideas with greater clarity and focus
• Refine approaches for winning C-suite buy-in

Virtual Workshop Benefits
The benefits of attending this workshop align with ANA's key drivers of growth: improving marketing effectiveness, strengthening leadership presence, and advancing careers.

This workshop helps attendees improve marketing effectiveness by teaching them to:

• Craft persuasive stories using the CPR framework to influence customer and stakeholder decisions
• Anchor every presentation to a single, audience-focused idea that drives action
• Replace data-heavy messaging with memorable narratives that increase recall and response

This workshop helps attendees strengthen leadership presence by teaching them to:

• Communicate ideas with clarity, confidence, and intentional storytelling
• Influence stakeholders through structured persuasion rather than explanation alone
• Demonstrate executive presence by delivering focused messages that inspire alignment

This workshop helps attendees advance careers by teaching them to:

• Present ideas persuasively in high-stakes meetings and leadership settings
• Shape stories that position them as clear thinkers and trusted advisors
• Apply repeatable storytelling tools to improve visibility, credibility, and impact

Download the Full Agenda Here