B2B Growth Marketing: Proven Strategies for Generating Predictable Revenue (Virtual) | School of Marketing | ANA

B2B Growth Marketing: Proven Strategies for Generating Predictable Revenue (Virtual)

(Virtual Half Day Workshop)

Virtual Workshop Description
B2B companies typically face myriad challenges in the quest to drive growth for their business. Longer and more complex sales cycles can complicate an already challenging landscape of technological advances, evolving customer bases, and complex or matrixed decision-making environments.

In this workshop, you will explore advanced growth marketing strategies specifically tailored for B2B companies and their unique challenges. Gain insights into developing robust growth strategies, integrating sales and marketing efforts, and building a culture that embraces continuous improvement and innovation in the B2B landscape. Learn proven frameworks to drive growth including account-based marketing, GTM, and offer-led growth. And construct a growth strategy that aligns with business objectives, identifying key growth channels, and understanding the B2B customer journey.

Target Audience
This workshop is ideal for:

  • Marketing Analysts
  • Sales Leaders
  • Business Development Managers
  • Marketing Executives

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • Understand and implement growth marketing frameworks that are specific to B2B contexts.
  • Learn how to adapt strategies to longer B2B sales cycles and complex decision-making processes.

This workshop helps attendees increase marketing efficiency by teaching them:

  • Utilize data and metrics to streamline marketing efforts and improve decision-making.
  • Leverage technology and automation to increase marketing efficiency.

This workshop helps attendees improve marketing ROI by teaching them:

  • Develop targeted campaigns that significantly improve marketing ROI.
  • Measure and analyze key performance indicators to optimize marketing spend.

This workshop helps attendees improve employee alignment and collaboration by teaching them:

  • Enhance collaboration between sales and marketing teams to align goals and strategies.
  • Promote a unified approach to customer engagement and retention.

Download the full agenda here


  • Jim Huffman

    GrowthHit, is a consultancy Jim created to help companies implement best-practice principles of technical marketing and data-drive growth. Jim is an ANA Faculty member who has gained client-side experience working with founders that worked at Techstars, Apple and Google.