How to Lead Projects That Transform (Half Day) | School of Marketing | ANA

How to Lead Projects That Transform (Half Day)

Using Innovation & Stakeholder Influence to Overcome Roadblocks
(Half-Day Workshop)

Workshop Description
Every transformation project, no matter its size, has the potential to bring about significant change within your organization. Yet, projects can often go astray due to a lack of clear vision, absence of creativity and ideation, or an org culture that leads to roadblocks within teams. Ultimately, these factors can combine to create a loss of trust and confidence in the process and outcomes of a transformation project and lead to diminishing its ability to effectively drive innovation.

The skills and principles you acquire in this workshop will equip you to not only articulate these challenges within your organization but overcome them through effective intrapreneurship. Harvard Business Review defines intrapreneurship as “the use of entrepreneurial management techniques within established companies to create new environments that foster innovation”. Thankfully, the ability to leverage this process can be taught, with great success. During the workshop, you will learn a series of applied strategies to unlock your brand’s potential that can be applied to projects of all sizes, from internal endeavors to CX initiatives to high profile marketing transformation efforts. This workshop will empower you to become a more effective leader, adept problem solver, and a catalyst for positive change within your organization. Join us and embark on a journey to unlock your full potential as a change agent intrapreneur.

Who Is This Workshop For?
Mid-level leaders and managers tasked with leading transformation of any scope, and/or those with an intrapreneurial mindset struggling with effective project leadership or driving change/transformation within your organization.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: enhancing transformation effectiveness, increasing innovation efficiencies, and transforming team culture and engagement.

This workshop helps attendees enhance transformation effectiveness by teaching them:

  • How to engage stakeholders through empathy to gain project buy-in
  • How to create narratives that drive stakeholder and team alignment around a vision
  • How to identify cultural and team barriers to transformation and overcome them
  • How to prove business impact to drive confidence and trust with senior leadership teams and stakeholders

This workshop helps attendees increase innovation efficiencies and unlock new business value by teaching them:

  • How to ideate and define unique value propositions
  • How to drive effective ideation to extract creativity from all team members
  • How to build a team culture and process to support these new business opportunities

This workshop helps attendees transform team culture to improve team engagement and ultimately retention by teaching them:

  • How to understand org culture and team challenges
  • How to improvise in the face of capability and resource constraints
  • How to transform using effective change management that keeps teams and employees engaged through the process

Download the full agenda here


  • Kenan Ali

    Kenan has been leading internal cultural and employee transformation initiatives along with customer experience transformation initiatives for large, complex and global clients like Lenovo, Pfizer, Sanofi and Cartier for the last 13+ years. His career started in brand strategy and he comes with a decade of experience in launching and relaunching iconic global brands.

  • Laurence Adrian

    Laurence is a leader in transforming businesses through innovative new products. With over 15+ years of consultancy experience, he's a strategy, design, and technology specialist with a proven track record, leading large teams for brands like Citibank, Goldman Sachs, Bloomberg, Morgan Stanley, Ringier AG, Prudential, and NBC Sports. His work has received numerous accolades, including BAI Global Innovation Awards, Fast Company's Innovation by Design, W3 Awards, Effies and the Webbys.