Unlock the Power of Influencer Marketing (Full Day) | School of Marketing | ANA

Unlock the Power of Influencer Marketing (Full Day)

(Full Day Workshop)

Today’s marketing landscape is challenging to say the least. Brands are competing now more than ever for the attention and engagement of their target markets online and off. Consumers are more educated than ever before and they don’t trust brand messaging, brands themselves, and even the social platforms they spend significant time on. There has never been a more important time for brands to connect with your target audiences on a level that builds both trust, engagement, and ROI. Influencer marketing can do exactly that. Learn how influencer marketing is dramatically changing how brands of all sizes are attracting and reaching target audiences like never before.

In this course, you will learn how influencer marketing can transform your present marketing efforts. Led by an industry expert with over 20 years of marketing expertise and 10+ years of leading the social media and influencer strategy for Fortune 1000 brands. This course will walk you step-by-step through what influencer marketing is, the requirements to properly define and develop a campaign and best practices for identifying and engaging with influencers. This course will help you unlock the power of influencer marketing by providing you with the insight to create your own influencer campaign and ensure it delivers a return on investment for you and your brand.

This full day workshop also provides participants with breakout sessions that allow team members to develop influencer plans – including budget, target markets, types of influencers, tracking and measuring ROI – that they can begin executing immediately following the training.

Who is this workshop for?

This workshop is for marketing executives and professionals that want to be well versed in the influencer marketing landscape and gain a current understanding of the influencer marketing opportunity for their brands.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • What influencer marketing is and the different types of influencers
  • How influencer marketing can build a greater level of trust with their target markets
  • How to identify and engage the right influencer for their brand
  • What the correct process is for a brand to create an Influencer campaign from scratch

This workshop helps attendees maximize marketing ROI by teaching them:

  • How to define and track specific Influencer Marketing success metrics and KPIs
  • The best approaches to work with Influencers and types of campaigns that drive the best ROIs
  • The necessary legal guidelines to ensure complete transparency with your brand and influencers 

Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.