Marketing to Generations Z (Half Day) | School of Marketing | ANA

Marketing to Generation Z (Half Day)

How to Effectively and Authentically Engage the Next Most Important Consumer Segment
(Half Day Workshop)

Gen Z is not a generation that wants to be marketed to, and they consume media and content vastly differently from their predecessors. In this workshop, you will immerse yourself into the minds and mannerisms of Gen Z and comprehend how, where, and when to most effectively engage them. Led by a veteran agency marketer with keen insights into Gen Z, this workshop navigates how Gen Z consumes media and marketing, produces and distributes content, and prioritizes certain qualities and features of the brands they most admire.

Using engaging, interactive exercises and case studies from brands like Nike, Wendy’s, Refinery 29, Glade, and more, participants walk away with transformational learnings that will be immediately applicable to your next campaign or initiative. As you discover how to strategically and creatively engage Gen Z, your brand will be primed for success for the next 10-15 years as Gen Z becomes the most important cohort for nearly every corporation, brand, and agency.

Who Is This Workshop For?

This workshop is for marketers involved in content-centric marketing, PR, and advertising campaigns intended to engage Gen Z now and in the future.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to apply Gen Z insights to develop marketing that most effectively engages Gen Z

This workshop helps attendees increase marketing efficiency by teaching them:

  • The non-traditional media and channels that are consumed by Gen Z
  • How to work with agencies to engage Gen Z with relevant media and channels

This workshop helps attendees maximize marketing ROI by teaching them:

  • How to inspire creative content that effectively engages and communicates with Gen Z in the media channels and platforms where they are open to branded marketing

Download the full agenda here


  • Mark Beal

    Mark Beal is the Founder and Principal of Mark Beal Media, a consultancy he created after more than 25 years in marketing to help brands better understand how to effectively engage the next most important consumer segment, Generation Z.