Marketing in Turbulent Times (Half Day)

How to Maintain Resilience and Relevance in a Changing and Unstable World
(Half Day Workshop)

Now more than ever, marketers need to be equipped to act nimbly in the face of uncertainty. Be it a global recession, a pandemic like Covid-19, social and political unrest, a terror incident, extreme weather events, the world is a turbulent place that demands preparedness and flexibility in order to rise above challenges and convert chaos into opportunity.

In this half day virtual workshop, participants will work through a 6-step framework for marketing effectively through a crisis situation. Based on experience leading global marketing teams through previous crises, the workshop facilitator will equip participants to succeed in the face of uncertainty.

Participants will learn what makes a brand resilient through a crisis event or moment of social change. We will look at how to put effective listening tools in place and gather feedback from touchpoints in order to maintain empathy and authenticity in branded communications. Driving sales in the right way is more important than ever, and there are smart ways that this can be done while maintaining brand love. Participants will also gain understanding of the types of marketing approaches and how to respond appropriately to shifts in sentiment and behavior to ensure that your brand retains loyalists and thrives into the future.

Lastly, participants will be shown how to ensure they are taking the critical steps NOW that will save time and money in the long-term, and future-proof your marketing to ensure brand success long after the uncertainty has passed.

Who Is This Workshop For?
This workshop is suitable for:

  • Marketers of all level who are responsible for marketing planning and campaign execution
  • Brand marketers with a responsibility for brand health and reputation management
  • People in communication roles working in front line channels such as social media and PR

Workshop Benefits
By attending this workshop, marketers will be able to:

  1. Apply a customer empathy framework to craft successful marketing messaging
  2. Understand how global events impact both consumer and brand behavior
  3. Apply a 6-step framework to crafting their brands’ crisis event response strategy
  4. Draft a preparedness plan for future global/regional crisis events

 

Download the full agenda here

 

trainer

Simon Bradley

Founder, Simon Bradley Marketing

Simon is a senior marketing leader and founder of Simon Bradley Marketing, which provides hands-on expertise and practical support to marketing organizations through project sprints, consulting and training. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s US marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the US for the last 14 years and has also led marketing teams across the world including the UK, Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing and Integrated Marketing.

Born and educated in the UK, he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.