3 Steps to Next Level AI Prompting for Marketers (Micro)

Meta-Prompting and Reverse Prompting for Better AI Workflows
(Micro 60-Minute Workshop)

Micro Workshop Description
As marketers become more comfortable using AI, a new challenge emerges: getting consistently strong, strategic, and on-brand outputs from these tools. Many teams know the basics of prompting, but still waste valuable time rewriting requests, fixing weak outputs, or struggling to translate a good idea into a great prompt. In a fast-moving marketing environment where speed, quality, and relevance all matter, the difference is no longer just using AI. It is knowing how to guide it more intelligently.

This one-hour workshop is designed for marketers who are ready to go beyond the basics. In this session, participants will learn two powerful next-level techniques: Meta-Prompting, which uses AI to help write and improve prompts, and Reverse Prompting, which works backward from a desired output to uncover the prompt that would produce it. Together, these approaches help marketers think more strategically, brief AI more effectively, and generate stronger results with less trial and error.

Through practical examples, live demonstrations, and hands-on exercises, attendees will learn how to apply these techniques across real-world marketing use cases, including campaign ideation, messaging development, email marketing, content creation, and creative briefing. Participants will leave with a clearer understanding of when and how to use each technique, along with reusable prompt patterns they can immediately apply in their day-to-day work. The result is a smarter, more efficient approach to AI prompting, one that helps marketers save time, improve quality, and get better outputs without losing the human judgment and brand insight that great marketing still requires.

To ensure the best experience, it is recommended that participants have access to publicly available LLMs such as ChatGPT, Gemini, or Claude.

Who Is this Workshop for?
This workshop is designed for marketers at the beginning or intermediate stages of their AI journey who want to understand and apply generative AI tools in a practical, impactful way—regardless of their technical background. It’s ideal for:

• Brand managers
• Content strategists
• Digital marketers
• Social media leads
• Marketing operations professionals

Micro Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiency, and building more strategic AI capabilities across the marketing function.

This workshop helps attendees improve marketing effectiveness by teaching them:

• How to use meta-prompting to generate stronger prompts that lead to more relevant, strategic, and on-brand AI outputs.
• How to apply reverse prompting to deconstruct effective outputs and identify the prompt structures behind them.
• How to elevate the quality of AI-assisted work across key marketing activities, including campaign ideation, messaging, content development, and briefing.

This workshop helps attendees increase marketing efficiency by teaching them:

• How to reduce wasted time and iterations by using AI to help refine prompts before starting a task.
• How to build reusable prompt templates and workflows that can be adapted across channels and teams.
• How to accelerate content generation and idea development while maintaining greater consistency and control.

This workshop helps attendees build strategic AI capability by teaching them:

• How to recognize the difference between a basic prompt and a high-leverage prompt.
• How to use AI more intentionally as a collaborator in the thinking process, not just a production tool.
• How to strengthen their confidence, adaptability, and future-readiness as AI becomes a more central part of modern marketing workflows.

For those who want to continue to advance their prompting skills, a companion half-day training can be brought in-house using your member benefit. Email [email protected] for details.

Download the Full Agenda Here