3 Steps to Next Level AI Prompting for Marketers - Virtual 1-Hr Micro

Seats are limited and confirmation of attendance will be required in advance of the session.

As marketers become more comfortable using AI, a new challenge emerges: getting consistently strong, strategic, and on-brand outputs from these tools. Many teams know the basics of prompting, but still waste valuable time rewriting requests, fixing weak outputs, or struggling to translate a good idea into a great prompt. In a fast-moving marketing environment where speed, quality, and relevance all matter, the difference is no longer just using AI. It is knowing how to guide it more intelligently.

This one-hour workshop is designed for marketers who are ready to go beyond the basics. In this session, participants will learn two powerful next-level techniques: Meta-Prompting, which uses AI to help write and improve prompts, and Reverse Prompting, which works backward from a desired output to uncover the prompt that would produce it. Together, these approaches help marketers think more strategically, brief AI more effectively, and generate stronger results with less trial and error.

Through practical examples, live demonstrations, and hands-on exercises, attendees will learn how to apply these techniques across real-world marketing use cases, including campaign ideation, messaging development, email marketing, content creation, and creative briefing. Participants will leave with a clearer understanding of when and how to use each technique, along with reusable prompt patterns they can immediately apply in their day-to-day work. The result is a smarter, more efficient approach to AI prompting, one that helps marketers save time, improve quality, and get better outputs without losing the human judgment and brand insight that great marketing still requires.

To ensure the best experience, it is recommended that participants have access to publicly available LLMs such as ChatGPT, Gemini, or Claude.

Who Is this Workshop for?
This workshop is designed for marketers at the beginning or intermediate stages of their AI journey who want to understand and apply generative AI tools in a practical, impactful way—regardless of their technical background. It’s ideal for:

• Brand managers
• Content strategists
• Digital marketers
• Social media leads
• Marketing operations professionals

Download the full benefits here

• Intro & Setting the Stage (5min)
• Step 1: Leverage Reverse Prompting Technique (15min)
• Step 2: Apply Meta-Prompting Technique (15min)
• Step 3: Build Your AI-Powered Campaign (20min)
• Closing and Next Steps (5min)