Multi-country Marketing Campaigns: From Right Approach to Right Results (101) (Half Day) | School of Marketing | ANA

Multi-country Marketing Campaigns: From Right Approach to Right Results (101) (Half Day)

(Half Day Workshop)

Workshop Description
Developing multi-country marketing campaigns is a sort of three-dimensional chess game across markets, cultures, and languages. Getting it right can lead to brand adoption and drive customer lifetime value; but missteps can derail a campaign and cost you market share.

By learning what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

Led by a marketing veteran with 30 years’ experience delivering global campaigns across Asia, the Middle East, Latin America, North America, and Europe, this workshop will teach you the building blocks for successful international or regional multi-country marketing campaigns.

This half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

Who Is This Workshop For?
This workshop is best suited to marketing teams or individuals that need to create global or regional multi-country campaigns.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth:

This workshop helps attendees improve marketing effectiveness by teaching them:

  • A 5-step framework for effective multi-cultural marketing campaigns
  • How to ensure the right team is in place for maximum effectiveness
  • Personal action plan for multi-country marketers

This workshop helps attendees increase marketing efficiency by teaching them:

  • The real challenges of multi-country marketing and how to surmount them
  • How to use the Adopt, Adapt, Invent principle to identify campaign strategy

This workshop helps attendees improve marketing ROI by teaching them:

  • Approaches to maximize opportunities and reduce risk
  • How to use the Adopt, Adapt, Invent principle to identify investment priorities and minimize unnecessary spend

This workshop helps attendees improve employee alignment and collaboration by teaching them:

  • Communication best practices and ‘watchouts’ to ensure positive collaboration and effective inputs from your teams

Download the full agenda here



Jonathan Holburt

Jonathan was an agency business director with Asia-Pacific responsibilities for clients as diverse as Procter & Gamble, McDonald’s, Kraft, Pepsi, Campbell’s, AT&T, Mead Johnson, Nokia, Hewlett-Packard, and United Airlines. A winner of two Effies for Nokia Asia regional activation, he worked at Saatchi & Saatchi, Young & Rubicam, DDB and Bates and lived in Singapore, Hong Kong, Bangkok, Tokyo, Saigon, New York and Los Angeles.

He has published in the Wall Street Journal, Asian Wall Street Journal, Far Eastern Economic Review, South China Morning Post, Straits Times, Enterprise Innovation, Telecom Asia and Advertising Age and been interviewed on CNN, BBC, Asian Business News and The Advertising Show. Advertising Age described him as an “Asian branding expert.” Jonathan’s novel, “Shadow Emperor” was “optioned” for the movies. He’s a Magna Cum Laude graduate from UCLA.

Currently, he has advisory roles at two start-ups: medical device company AAT research and web-filtering company Rawstream.