The Social Business (Virtual) | School of Marketing | ANA

The Social Business (Virtual)

Optimizing the use of digital media platforms to engage customers and drive business results
(Virtual Half Day Workshop)

Virtual Workshop Description
Social and digital media strategy and tactics are constantly changing because technological innovation and shifting customer preferences creates a state of near continuous disruption. All companies, no matter their industry or B to C and/or B to B focus, must embrace this environment to ensure that they use current social media best practices (e.g. integration with content marketing) to achieve desired results. Further, these practices must also remain aligned with their overall digital strategy to achieve their business objectives.

This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

All modules in this workshop are designed to be current with examples of customer-centric and business centric social media best practices. This workshop is fast-paced with ample opportunities for participation and interaction.

This workshop is an excerpt of the ANA Full day workshop “The Social Business.” The full day version provides added time for application of the content to you business along with added content on Determining the KPI’s of your Digital Strategy and on understanding the Risks of New Media.

Target Audience

  • Marketing and communication teams who want to optimize their digital marketing efforts
  • Non-marketing professionals who want a better understanding of the ways social media is used to drive business results
  • This workshop can be adjusted to accommodate the needs for beginner or advanced teams. Mixed experience groups can be accommodated but workshop emphasis must be focused on one experience “level”

Although personal, in-depth experience with digital marketing is not required, participants should have a high-level familiarity with the digital channels used by their brand.

Virtual Workshop Benefits:
As a result of this workshop, you and/or your team will be better able to:

Increase marketing effectiveness by:

  • Learning best practices about how to ensure your Digital strategy is integrated into your overall brand strategy
  • Gaining insight on how to create more effective connections with your consumers
  • Helping you to make effective use of social media for more focused and meaningful engagement

Increase marketing efficiency by:

  • Understanding how to improve your overall digital strategy through various strategies and executions
  • Understanding content strategy and the impact across both traditional and digital channels.

Download the full agenda here


  • Nicole Ames

    Nicole Ames is recognized for her expertise in digital media and helping marketers understand how new and transformative technologies affect business. Since founding Twist IMC, Nicole has worked with several leading corporations to help their teams develop and implement effective digital marketing strategies. She has conducted more than 300 client workshops with industries ranging from technology, health care, media, energy, services and consumer products