Strategic Customer-Centric Marketing (Virtual)
Customer-Centric Marketing That Drives Lifetime Value
(Virtual Half Day Workshop)
Workshop Description
Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances important marketing decisions are being made without key customer-centric knowledge and opportunities for customer value creation are being missed.
Conversely, customer-centric companies make business and marketing decisions that support the creation of customer value. These decisions are made possible by knowing the right insights to use, how to source them, and how to activate insights in order to make business and marketing decisions that are focused on customer value creation.
This interactive virtual workshop focuses on key marketing responsibilities that ensure an organization becomes and remains “customer focused.” Customer-centric marketing is presented as a strategic imperative, not a trend. This workshop teaches effective approaches to implement a “best practice” strategic marketing framework to enable powerful customer-centric marketing that drives customer value.
Who is this workshop for?
- Marketers responsible for developing, shaping, and maintaining the organization’s strategic direction
- Mid-level Manager, Director-level Marketers and Brand Marketers who aspire to become more customer-focused
- Researchers or Customer Insight leads looking to understand more effective ways to identify, understand, and analyze target audiences and make strategic choices about them
- Other roles directly supporting/interacting with Marketing, including Market Research, Sales, Public Relations, Communications, Customer Service, and internal/external Agency leadership
Workshop Benefits
- Learn how customer-centric marketing can deliver a competitive advantage and understand its impact on the overall organization and customer experience
- Understand how to apply market segmentation, targeting and insight development concepts to set a strategic foundation for customer-centric marketing
- Learn how to improve marketing ROI by discovering the quantitative importance of satisfied customers and developing customer lifetime value throughout the customer decision journey
Download the full agenda here
Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. Mary has 20 years of experience driving revenue and customer impact growth for Fortune 100 companies and is no stranger to the "virtual environment," having delivered consulting and training services "remotely" since 2015. She is a regular advisor to market-leading brand teams and in addition to her work with MAC Marketing Partners, she applies her expertise in brand building and social media strategy to develop personal brand platforms for high-impact female entrepreneurs and executives to accelerate both career and business success. Mary has been acknowledged as a top instructor for the ANA’s Marketing Training & Development Center and has developed several online courses for business leaders and entrepreneurs. She also leads live virtual group coaching programs for executives and entrepreneurs on topics such as virtual leadership, brand development, and online business growth. Mary received her M.B.A. and M.E.M. from Yale University and B.A. from Princeton University. Workshops: Marketing Innovation (Full Day) From Insights to a Great Marketing Mix (Full Day) From Insights to Great Messaging (Virtual) From Insights to Great Messaging (Half Day) Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Full Day) Leveraging Social Media for Brand Building (BURST) Clarifying Your Marketing Message (Virtual) Time Management & Productivity Skills for Remote Professionals (BURST) The Brief: Road Map to Great Creative (Virtual) Strategic Customer-Centric Marketing (Full Day)
Mary Czarnecki
Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Half Day)
Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Virtual)
Leveraging Social Media for Brand Building (Half Day)
Leveraging Social Media for Brand Building (Virtual)
Mastering Your Mission Statement (Virtual)
Personal Branding for Marketers (BURST)
Personal Branding for Marketers (Virtual)
Strategic Business Communications for Marketers (Virtual)
Strategic Customer-Centric Marketing (Half Day)
Strategic Customer-Centric Marketing (Virtual)
Roderick M. McNealy is principal of McNealy Advanced Communications (MAC), whose mission is to provide insight-driven, customer-focused marketing solutions. Rod’s 38-year career has focused on marketing and advertising, and he worked in a variety of marketing leadership roles at Johnson & Johnson for 31 of those years. Rod has conducted management training and formulated implementation strategies for companies located in the United States, Europe, and Asia. He has consulted with health care, public and private sector organizations, and the U.S. Navy. Rod is a member of the ANA Faculty and is an in-demand speaker. He conducts marketing and advertising courses at Princeton University, the Yale School of Management, and Mount Holyoke College. He is the author of two books: Making Quality Happen and Making Customer Satisfaction Happen. Rod is a Princeton University graduate, with a Bachelor’s degree in American History. He received his M.B.A. from the Harvard University Graduate School of Business Administration. Workshops: Marketing Innovation (Full Day) From Insights to a Great Marketing Mix (Full Day) From Insights to Great Messaging (Virtual) From Insights to Great Messaging (Half Day) The Brief: Road Map to Great Creative (Virtual) Strategic Customer-Centric Marketing (Full Day)
Roderick M. McNealy
Strategic Customer-Centric Marketing (Half Day)
Strategic Customer-Centric Marketing (Virtual)