Empowering Marketers with Generative AI - Virtual | School of Marketing | ANA

Empowering Marketers with Generative AI - Virtual

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The recent introduction to artificial intelligence (AI) applications like ChatGPT seems to have changed the world overnight. Marketers of every stripe have been challenged to understand how to use these brand-new tools effectively for their marketing campaigns. Many are overwhelmed, and possibly even a little nervous about implications for job security.

Fortunately, the ANA is offering a workshop designed to provide marketers with an in-depth understanding of Generative AI and Large Language Models (LLM) like ChatGPT, Copilot, and others. It aims to equip participants with the knowledge and skills required to integrate AI into their marketing strategies and executions effectively.

The workshop will cover various aspects of AI, including its history, applications in marketing, and the basics of Natural Language Processing (NLP). Participants will also get hands-on experience using a Large Language Model and building detailed prompts to ensure AI delivers you and your team marketing success. By the end of the workshop, participants will have a solid understanding of Generative AI, ChatGPT, Copilot and more, as well as the skills required to use AI successfully in many of your marketing efforts.

(By the way, 90% of this workshop's description and outline was written by ChatGPT)

Target Audience
This workshop is ideal for marketers and teams that work in or are responsible for:

  • Personalization
  • Customer service / CX
  • e-Commerce
  • Marketing operations
  • Content marketing

Download the full benefits here

  • Setting the Stage (10 min)
  • AI and ChatGPT Basics (20 min)
  • ChatGPT in Marketing (30 min)
  • Break (15 min)
  • Introduction to Natural Language Processing (NLP) (30 min)
  • Implementation and Integration of AI and ChatGPT in Marketing (30 min)
  • Challenges and Solutions with AI and ChatGPT (30 min)
  • Closing (15 min)



Cord Silverstein

Founder and President, Advocacy Social

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, Generative AI, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.