Empowering Marketers with Generative AI (101) (Virtual) | School of Marketing | ANA

Empowering Marketers with Generative AI (101) (Virtual)

(Virtual Half-day Workshop)

Virtual Workshop Description
The recent introduction to artificial intelligence (AI) applications like ChatGPT seems to have changed the world overnight. Marketers of every stripe have been challenged to understand how to use these brand-new tools effectively for their marketing campaigns. Many are overwhelmed, and possibly even a little nervous about implications for job security.

Fortunately, the ANA is offering a workshop designed to provide marketers with an in-depth understanding of Generative AI and Large Language Models (LLM) like ChatGPT, Copilot, and others. It aims to equip participants with the knowledge and skills required to integrate AI into their marketing strategies and executions effectively.

The workshop will cover various aspects of AI, including its history, applications in marketing, and the basics of Natural Language Processing (NLP). Participants will also get hands-on experience using a Large Language Model and building detailed prompts to ensure AI delivers you and your team marketing success. By the end of the workshop, participants will have a solid understanding of Generative AI, ChatGPT, Copilot and more, as well as the skills required to use AI successfully in many of your marketing efforts.

(By the way, 90% of this workshop's description and outline was written by ChatGPT)

Target Audience
This workshop is ideal for marketers and teams that work in or are responsible for:

  • Personalization
  • Customer service / CX
  • e-Commerce
  • Marketing operations
  • Content marketing

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How ChatGPT can enhance customer experience and improve customer engagement
  • Best practices for integrating AI and ChatGPT into marketing process and strategy

This workshop helps attendees increase marketing efficiency by teaching them:

  • Applications for chatbots, virtual assistants, and conversational interfaces in marketing
  • Tips for successful conversation interfaces

This workshop helps attendees improve marketing ROI by teaching them:

  • How to leverage ChatGPT to increase conversion rates

Download the full agenda here


  • Cord Silverstein

    Cord Silverstein, a distinguished digital marketing strategist with over two decades of experience, has been at the forefront of integrating AI into marketing, revolutionizing how marketing teams compete in their industry. His dual expertise from client and agency perspectives has crafted his unique approach, making him a pivotal figure in driving success for numerous Fortune 500 brands, including Lenovo, BlackRock, Nationwide, EY, and Siemens.