Critical Thinking for Marketing Success - Virtual | School of Marketing | ANA

Critical Thinking for Marketing Success - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Marketing professionals must be proficient critical thinkers that can quickly make and execute decisions with intended results. The relentless demand to create differentiated brands across multiple channels in highly competitive markets requires that marketing leaders know how to use data and analytics to assess needs and create fresh content that drives desired outcomes.

Critical Thinking for Marketing Success is a virtual workshop that enables participants to interact with critical thinking tools that improve performance and accelerate desired marketing results.

Target Audience
This workshop is designed for marketing professionals who are responsible for defining problems, creating new options, and implementing solutions that drive results.

Download the full benefits here

  • Welcome & Engagement (10min)
  • Drivers That Determine Success (15min)
  • Creating an Environment for Critical Thinking Success (10min)
  • How Our Brains View the World (10min)
  • Critical Thinking in a System (15min)
  • Problem Agreement and Framing (15min)
  • Cause Elimination (15min)
  • Break (5min)
  • Force Field Analysis (30min)
  • Generating Workable Solutions (10min)
  • Selecting Workable Solutions (10min)
  • Implementing Solutions (15min)
  • Applying Workshop Concepts to a Marketing Challenge (15min)
  • Conclusion: It’s Your Move (5min)



Joe Jordan

TTA Consultant

As an engaging and respected speaker, trainer, and author Joe Jordan grows businesses and improves performance through better leadership, sales enablement, and critical thinking. Clients value Joe’s candid insights, practical strategies, and relevant examples from leading teams in fast-paced, high-performance service organizations.

Joe’s corporate roles included Director of Services Sales Training at Dell, Inc. where he collaborated with senior leadership in the $8 billion global Services organization to leverage employee development as a strategic component in sales growth. Joe also served as Director of Business Development at Action Management Associates and Executive VP of Business Development for Right Management Consultants. A fifteen-year career in the staffing industry included contributions in sales, sales management, training, customer service, operations, marketing, and leading a $30 million, 17-office region.

Joe is the author of Sharpen Your Life and is a highly-rated instructor in the Business Leadership Center at the SMU Cox School of Business. He holds a Bachelor of Ministry degree from Luther Rice College.