Critical Thinking for Marketing Success (Virtual Open Enrollment)

Faster Decisions and Better Results Through Effective Problem Solving
(Virtual Half Day Workshop)

Marketing professionals must be proficient critical thinkers that can quickly make and execute decisions with intended results. The relentless demand to create differentiated brands across multiple channels in highly competitive markets requires that marketing leaders know how to use data and analytics to assess needs and create fresh content that drives desired outcomes.

Critical Thinking for Marketing Success is a virtual workshop that enables participants to interact with critical thinking tools that improve performance and accelerate desired marketing results.

Target Audience
This workshop is designed for marketing professionals who are responsible for defining problems, creating new options, and implementing solutions that drive results.

Virtual Workshop Benefits
This workshop will improve performance and drive growth by helping participants in the following ways:

  • This workshop helps attendees improve marketing effectiveness by recognizing interrelated causes, facts, and dynamics in complex problems.
  • This workshop helps attendees increase marketing efficiency by using logic-driven tools to identify and prioritize factors impacting results.
  • This workshop helps attendees improve marketing ROI by generating innovative solutions with greater speed and ease.

 Download the full agenda here



Joe Jordan

TTA Consultant

As an engaging and respected speaker, trainer, and author Joe Jordan grows businesses and improves performance through better leadership, sales enablement, and critical thinking. Clients value Joe’s candid insights, practical strategies, and relevant examples from leading teams in fast-paced, high-performance service organizations.

Joe’s corporate roles included Director of Services Sales Training at Dell, Inc. where he collaborated with senior leadership in the $8 billion global Services organization to leverage employee development as a strategic component in sales growth. Joe also served as Director of Business Development at Action Management Associates and Executive VP of Business Development for Right Management Consultants. A fifteen-year career in the staffing industry included contributions in sales, sales management, training, customer service, operations, marketing, and leading a $30 million, 17-office region.

Joe is the author of Sharpen Your Life and is a highly-rated instructor in the Business Leadership Center at the SMU Cox School of Business. He holds a Bachelor of Ministry degree from Luther Rice College.