End-to-End Digital Marketing

This event is over.

This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here

 

  • Digital Strategy Development - Planning, strategy and tactical planning (20-30 min)
  • Drive – Driving targeted traffic to your website and social properties (100-120 min)
  • Capture – Capturing data and encouraging desired behavior (20 min)
  • Convert – Escalating email subscribers to customers (20 min)
  • Optimize – Measuring and improving channel and campaign performance (20 min)

Instructors

trainer

Harry J. Gold

Chief Strategy Officer

Lightspeed GTM

Harry is the Chief Strategy Officer at Lightspeed GTM, a consultancy that helps companies document their go-to-market plans and align their teams around those plans. Prior to founding Lightspeed GTM, Harry was the founder and CEO of Overdrive Interactive, an award-winning digital marketing firm in Boston, Massachusetts, focused on serving global enterprise clients. Harry has spent his career helping companies open and widen their digital marketing channels so they can thrive and grow in today’s digital-first world. His client experience covers both B2B and B2C and includes IBM, Dow Jones, Dell, Lenovo, Bright Horizons, Salesforce, AIG, Harley-Davidson, Fidelity, Citibank, PetSmart, and many other ROI driven organizations. He has also served as chair of the Marketing Technology Summit and was named the New England Direct Marketer of the Year by the New England Direct Marketing Association.