End to End Digital Marketing

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This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

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  • Digital Strategy Development - Planning, strategy and tactical planning (20-30 min)
  • Drive – Driving targeted traffic to your website and social properties (100-120 min)
  • Capture – Capturing data and encouraging desired behavior (20 min)
  • Convert – Escalating email subscribers to customers (20 min)
  • Optimize – Measuring and improving channel and campaign performance (20 min)



Harry J. Gold

Harry Gold is the founder and CEO of Overdrive Interactive, an award winning digital marketing firm that has served top companies such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Candy Brands, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, EMC, The Rockettes, and IBM. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world.

Harry is a member of the ANA Faculty and is also a frequent lecturer on search engine marketing, social media marketing, and online media for the American Marketing Association, the New England Direct Marketing Association, Search Engine Strategies, Mediabistro, and Harvard University. He has also written a number of expert columns for ClickZ.