Modern MarTech: Harnessing Technology to Enhance the Customer Journey - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Integrating platforms and systems across the MarTech stack allows marketers to look at customer data holistically, from the first touchpoint to the last. It helps us understand where we need improvement, lets us look factually at what is working, and allows us to optimize quickly and effectively.

However, with over 7000 technology solutions currently available in the marketing technology landscape, this proliferation of “logos” demands that today’s modern marketing professionals develop a keen grasp on how to select and evaluate the technology and tools within their organizations. It's no longer a question of whether technology plays a role in marketing, it's about what role the modern marketer needs to play in selecting the best solution to drive marketing results and overall business success.

This course will help you understand the essential components of a marketing technology strategy, define how CMOs and other decision makers should engage in the technology roadmap and vendor selection process, and help marketing executives and teams assess their new and evolving role as a technologist within the enterprise. The course provides practical frameworks and models to understand and optimize marketing technology to enhance overall customer experience.

Who Is This Workshop For?

  • Marketers involved in brand management, digital marketing, marketing communications, product/service innovation 
  • Any marketing organization that is looking to ensure their tech stack aligns properly their current marketing and Customer Experience (CX) strategy 
  • Marketers charged with leading Marketing Strategy and where MarTech understanding plays a critical role

Download the full benefits here


  • ANA Opening Remarks & Housekeeping Items (15min)
  • Setting The Stage (5min)
  • MarTech Overview (40min)
  • Elements of Strategic MarTech Stack (40min)
  • BREAK (10min)
  • MarTech & The Customer Journey (50min)
  • MarTech Measurement (30min)
  • Closing (5min)



Instructors

trainer

Mary Czarnecki

Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. Mary has 20 years of experience driving revenue and customer impact growth for Fortune 100 companies and is no stranger to the "virtual environment", having delivered consulting and training services "remotely" since 2015. She is a regular advisor to market-leading brand teams and in addition to her work with MAC Marketing Partners, she applies her expertise in brand building and social media strategy to develop personal brand platforms for high-impact female entrepreneurs and executives to accelerate both career and business success.

Mary has been acknowledged as a top instructor for the ANA’s School of Marketing and has developed several online courses for business leaders and entrepreneurs. She also leads live virtual group coaching programs for executives and entrepreneurs on topics such as virtual leadership, brand development, and online business growth.

Mary received her M.B.A. and M.E.M. from Yale University and B.A. from Princeton University.