Marketing Maestros

Observations from CES

Posted: Jan 12, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some personal observations from the 2015 Consumer Electronics Show.

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A New Year, a New Magazine

Posted: Jan 8, 2015 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

Featuring Kraft Foods, Charles Schwab, Rust-Oleum, and other brands, this issue looks at how to build a solid content marketing strategy, how the new Congress could effect the marketing industry, and much, much more.

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Hello from CES!

Posted: Jan 8, 2015 10:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares an update from CES2015 in Las Vegas, Nev.

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Transparency Issues Ring Out 2014 … And Ring In 2015

Posted: Dec 29, 2014 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some insights on transparency.

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See you at CES!

Posted: Dec 19, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

The ANA will be presenting Digital Disruption at 2015 CES.

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Beware Sourced Traffic – per ANA/White Ops Bot Fraud Study

Posted: Dec 16, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares findings from a recent ANA/White Ops study on fraud in digital advertising.

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The December Issue of Spotlight Is Here

Posted: Dec 12, 2014 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

As the year comes to a close, so does the run of ANA Magazine Spotlight, or at least in its current form. But the publication is going out on a high note, with a look at the quest for cross-platform measurement standards and how we’re defining viewable impressions. Brought to you by our partner Scripps Networks Interactive, this month’s issue also takes a close look at how to effectively reach ...

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Highlights from the Reinvention of Marketing Book Launch

Posted: Dec 12, 2014 12:30pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares details from the release party of "The Reinvention of Marketing" by The Internationalist's Deborah Malone.

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Fraud in Digital Advertising – ANA/White Ops Report Released!

Posted: Dec 9, 2014 12:03am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from a recently released ANA/White Ops study on bot fraud.

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About Those Social Followings You Paid to Build Up…

Posted: Dec 5, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich shares insights on content marketing for brands.

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