Masters of Marketing Annual Conference
Growth is the focus of this fall’s 2011 ANA Annual Conference - The Masters of Marketing. The conference was held October 20-23, at the JW Marriott Desert Ridge Resort & Spa, Phoenix, Arizona. This conference brought the industry’s leading marketers together for a wide-ranging, no-holds-barred discussion about breakthrough growth powered by brand mastery that drives exponential sales, profitability, and share-of-market results.
See our special 2011 Masters of Marketing page for presentations, video and other content from this industry leading event.
|Begins:||Thursday, October 20, 2011 at 12:00pm|
|Ends:||Sunday, October 23, 2011 at 11:30am|
JW Marriott Desert Ridge
5350 E Marriott Drive
|Thursday, October 21, 2011|
|1:00pm||School of Marketing Workshops
Welcoming Reception Sponsored by Facebook
Post Reception Sponsored by Yahoo!
|Friday, October 22, 2011
Breakfast Sponsored by GoogleBonita Stewart
Vice President, U.S. Sales
Understanding the Current Consumer
We'll discuss how Walmart is taking learnings from these three drivers and applying it to its business.
Stephen F. Quinn
Understanding the Power of Your Brand
Esther Lee will share how AT&T has mined the powerful truth about their brand and how this truth provides an important platform for the company to engage its stakeholders-with it's marketing and beyond.
Leap! Why It's Time for Your Company to Make Big Moves
Dana Anderson will share key ways to help your company leap forward and why it's evolving into a business necessity. She will explain:
Putting the Big M in Marketing... How to Put Marketing at the Center of the Plate
Tony Palmer's presentation will concentrate on the big four marketing challenges many consumer products companies are facing today and how now is not the time to cut back on investing in brands or strategic marketing spending. Leveraging consumer industry data, supported by Kimberly-Clark's own way of marketing and brand examples, he will challenge attendees to take action within their marketing teams and organizations and remind them that the future has always been in the hands of fearless, unreasonable people.
Anthony J. Palmer
|12:30pm||Luncheon Sponsored by NBCUniversal
The Big Events of 2012 on NBCUniversal: The Super Bowl, The London 2012 Olympics & The 2012 Presidential Election
NBCUniversal is home to the biggest events of 2012 -- The Super Bowl, the London Olympics and the 2012 Presidential Election. No other company can bring these big events to life across as many networks, channels and platforms. Get the inside take on the year's most anticipated events by joining us for a conversation with NBC News' Brian Williams and NBC Sports' Al Michaels. Moderated by NBC News' Lester Holt, with a special introduction by John Miller, CMO of the NBC Television Group and Chairman, NBC Marketing Council.
General Session contd.
Approaches to Developing and Capturing Markets
Jon C. Iwata
Outperforming The Economy: 7 Lessons from A Brand Transformed During A Recession
Our strategy was built on a few key insights into consumer behavior, chief among these was that our brand was not a corporate transaction brand but a human network one. And our consumers were inspired by the simple promise of success. Our job was to be the inspiration. Our strategy to engage our customers was then built on seven core ideas:
Senior Vice President, Marketing
Weight Watchers International, Inc.
|5:30pm||ANA Members-Only Business Meeting/Reception Sponsored by Active International
|6:30pm||Reception for All Sponsored by Forbes Media LLC
|7:30pm||Dinner Sponsored by Clear Channel Broadcasting
Performance by Rita Rudner
|9:30pm||Game Night Post Reception Sponsored by GSN
| Friday, October 15, 2010
|6:00am||Fun Run/Walk Sponsored by Discovery Fit and Health
|7:15am||Breakfast Sponsored by Starcom USA
Audience YOU.0: Letting People Define Themselves
The Social Web
Sheryl Kara Sandberg
Baby Carrots, Eat ‘Em Like Junk Food
Digital marketing is going mainstream. As more companies bring their valuable brands online and marketing budgets shift from traditional to digital, marketers are under increased pressure to make every "digital" dollar count.
As a company whose mission is to make, manage, move, and measure digital experiences for customers-and one that spends nearly three of every four of its marketing dollars on digital-Adobe knows firsthand the challenges and payoffs of digital marketing.
Ann Lewnes will share her confessions of a digital marketer, an honest look at the challenges and triumphs of leading a "digital first" marketing organization. She'll look at balancing traditional marketing activities, such as live events and print advertising, with virtual events and online media. In addition, she'll discuss the growing role of social media as a way to communicate with customers and drive demand. She'll also share examples of how marketers can take advantage of data-the digital marketer's new secret weapon-to better optimize and analyze their marketing campaigns and, most importantly, increase marketing's overall value to company strategy and success.
How to Grow a Global Eco-Powerhouse
Instead of spending precious dollars on advertising and traditional sponsorship, TerraCycle uses a variety of low-cost marketing efforts, including massive public relations campaigns, corporate blogging, social media promotions and contests, brand ambassador programs, and grassroots marketing. TerraCycle also works with many of the world's largest consumer packaged goods companies including Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, and L'Oreal. Through these partnerships, TerraCycle is able to create a variety of unique activation programs through Web site, retail programs, and more.
Come learn how this cutting-edge company has leveraged its unique story, partnerships, and platforms to grow into a global eco-powerhouse, while spending little to no money on marketing!
Global Branding in the Digital Age
Antonio J. Lucio
Golf Tournament Sponsored by Microsoft Advertising
Tennis Tournament Sponsored by Microsoft Advertising
CMO Roundtable Luncheon
|5:45pm||ANA Member Representatives Reception
|7:00pm||Reception for All Sponsored by Ogilvy & Mather
Dinner Sponsored by Meredith
Post Reception Sponsored by Meredith
|Saturday, October 16, 2010|
Breakfast Sponsored by UM M
Video Didn't Kill the Radio Star After All....
Krispy Kreme Doughnuts: A Vibrant Life at Seventy-Five
Innovation is in RadioShack's DNA. Its credibility as a technology retailer comes to life every day as store associates advise shoppers regarding electronics and mobile products. When RadioShack launched its most-recent rebranding efforts, it recognized that growth means leveraging your roots, not leaving them behind.
How do you begin to restore a company's heritage while embracing the reality of the present? Listen as Lee Applbaum hosts an interactive session discussing brand challenges, consumer choices, and authentic connections in a mobile world.
Don't miss an engaging Q&A session following Lee's talk conducted by Ad Age's Bob Garfield.
Lee D. Applbaum
An ANA Board Discussion on Marketing Today
Driving Transformation in a Creatively Driven Company
Enter MarketShare, the predictive analytics company that has become the ‘secret weapon' to nearly 100 global brands. Built with state-of-the-art cross-media analytics, and leveraging ‘big data' from search, social, POS data and hundreds of other variables, the results are nothing short of revolutionary.
Laura Miele, group vice president of global marketing for Electronic Arts, will share the successes and challenges of driving transformation in a creatively driven company. She will be joined by Wes Nichols, MarketShare's CEO and a leading expert in marketing optimization and ROI. They'll detail the ‘baby steps' necessary to introducing a new level of analytics to guide decisions. In addition,they will share insights about how social and digital are being measured in very unique ways, disclosing insights that have been game-changing, and how it is guiding allocation decisions. The results have changed the conversation with executive management, providing a scientific framework to make decisions on an on-going basis.