2018 Masters of B2B Marketing

The 2018 ANA B2B Masters of Marketing Conference is themed Growth: Driving Results and Marketing Value.  You will hear from leading CMO’s, technology companies executives, B2B agency leaders and select B2B industry leaders sourced  from across the major sectors of industry.  They will share their inspirational approaches to effective, results-driven brand marketing. 

With the increased complexity and dynamism in business-to-business marketing, marketers are required to apply new and different strategies needed to effectively reach buyers requiring marketers to be disruptors, innovators, and to leverage next generation technology and approaches.  The conference will provide powerful  insights into the approaches that successful B2B companies have taken to create, deliver, and profitably harvest value.  Our conference speakers, will share their experiences, taken from their strategic marketing efforts, to provide insights and inspiration.  We will also showcase the redesigned 2018 B2 Award winners at a fun networking oriented Gala where we will share insightful, winning case studies in all areas of B2B marketing and celebrate the winners. 

Confirmed Speakers:

Karen Walker
Chief Marketing Officer

John Kennedy
Senior Vice President, Chief Marketing Officer/Chief of Staff

Aniko DeLaney
Managing Director & Global Head of Corporate Marketing
Bank of NY Mellon

Ted Gilvar
Chief Marketing Officer

Hue Du
Vice President Marketing and Communications
Equipment Depot

Mike Simpson
Chief Marketing Officer
Stanley Black and Decker, Inc.

Greg Gibbons
Chief Communications Officer
GE Power

Speaker TBD


Start: Wednesday, June 6, 2018 at 8:00am

End: Friday, June 8, 2018 at 12:00pm


Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue
Chicago, IL 60611

The ANA has negotiated a special room rate of $260/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, May 21, 2018, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 05/08/2018
ANA Associate Gold Associate Silver Associate Individual Non Member
REGISTRATION ANA $995 Associate Gold $995 Associate Silver $1,095 Associate Individual $1,095 Non Member $1,295

*Early-bird pricing reflects a $400 savings*

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $2,495 for up to three members from the same company. Association Silver Members may take advantage of special corporate pricing of $2,995 for up to three members from the same company. Non-Members may also take advantage of special pricing of $3,295 for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.