Digital & Social Media Conference presented by Meredith
The ANA Digital & Social Media Conference will be a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.
Group Director, Worldwide Interactive Marketing
The Coca-Cola Company
If you're attending the 2011 ANA Digital & Social Media Conference presented by Meredith, be sure to tweet all of the valuable tips from leading marketers by using our hashtag: #ANA_Digital
|Begins:||Thursday, July 14, 2011 at 7:30am|
|Ends:||Thursday, July 14, 2011 at 5:00pm|
Grand Hyatt New York
109 East 42nd Street At Grand Central Terminal
New York, NY 10017
The Grand Hyatt New York is now sold out. Here are suggested hotels near the Grand Hyatt.
- Fitzpatrick Grand Central, 141 E 44th St, New York, NY 10017, 212-351-6800
- Radisson Lexington Hotel New York, 511 Lexington Ave at 48th St, New York, NY 10017, 212-755-4400
Wednesday, July 13, 2011
PRE-CONFERENCE BONUS SESSION PRESENTED BY MEREDITH
WHEAT THINS BUILDS AN INTEGRATED CAMPAIGN WITH 140 CHARACTERS
SOUTHERN COMFORT USES SOCIAL MEDIA AT MARDI GRAS
RAGU SOCIAL MEDIA CASE STUDY: "MOM'S THE WORD ON DINNER"
To insure that it was reaching moms as they looked for help on food solutions for their families, Ragú conducted online research, determining what key words its target used the most and incorporating those search terms into its content to drive audience. The results - while preliminary - are impressive. With just a little under 3 months after launching the campaign, Ragú has more than doubled the size its Facebook community and reached almost ½ million moms through the Momversation site.
In this session, Ragú will discuss the strategy, the ideas, the solution and results of this ongoing program.
THE PSYCHOLOGY OF
Thursday, July 14, 2011
Breakfast Sponsored by appssavvy
GAP BRAND INVITES SHOPPERS TO MAKE A DEAL THROUGH SOCIAL MEDIA
Learn how Gap Brand uses digital and social media to connect with their deal-hungry consumers. You will also hear how Gap Brand listened to their customers after their controversial logo announcement on Facebook last year.
DOMINO'S USES DIGITAL AND SOCIAL MEDIA FOR THEIR "PIZZA TURNAROUND"
VISA: ELEVATING SPORTS SPONSORSHIPS THROUGH SOCIAL MEDIA ENGAGEMENT
Addressing the challenge in its approach to the activation of each of its major sports sponsorships in 2010 (which includes the NFL in the U.S.), Visa executed integrated marketing campaigns Go World (Olympic Games), Go Fans (FIFA) and Go Fans (NFL) which each relied heavily upon social media channels to extend its message and connect with fans and cardholders worldwide.
In this session, Visa will discuss key learnings and successes from the Olympic Games, FIFA World Cup and NFL , the benefits of partnerships within social media (e.g. Twitter, Facebook) to relevantly insert a brand into existing fan dialogue, the engagement and utilization of widely known spokespersons to amplify consumer involvement across social media channels and the role of social media within Visa's overall marketing mix.
LOWE'S CREATIVE IDEAS: ENGAGING AND INSPIRING DIYers IN A DIGITAL & SOCIAL WORLD
Lunch Sponsored by Meredith (Lunch session is not available via live stream)
CONTENT IN A SOCIAL WORLD
|2:00 pm||General Session cont.
HOW RADIOSHACK IS LEVERAGING SOCIAL MEDIA TO CREATE CONNECTIONS AND DRIVE GROWTH
Director, Social Media and Digital Strategy
THE NEW HIERARCHY OF ENGAGEMENT
Renée L. Horne
12 WAYS TO MONETIZE SOCIAL MEDIA
|4:30 pm||Conference Adjournment|