Southern Comfort Uses Social Media at Mardi Gras | Event Recaps | All MKC Content | ANA

Southern Comfort Uses Social Media at Mardi Gras

Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowdsourcing techniques in combination with traditional media.