2017 ANA Digital & Social Media Conference Presented by Meredith

The 7th annual ANA Digital & Social Media Conference will be held at The Manchester Grand Hyatt in San Diego, CA.  This event will provide the opportunity to connect and network with other top marketers and learning from the best and brightest of the industry. The conference brings together top client-side digital marketing professionals and key industry experts to discuss topics such as social media, e-commerce, native advertising, content marketing, influencers, AR, VR, measurement, agency management, and more. The ANA Digital & Social Media Conference has become the annual “go to” event to discuss industry issues and to network with your peers!

The hashtag for this event is #ANADigital.

 

Host:
Christine Morrison
Director, Social Strategy and Digital Communications
Intuit Inc.


when

Start: Wednesday, July 12, 2017 at 3:00pm

End: Friday, July 14, 2017 at 12:00pm

WHERE

Manchester Grand Hyatt San Diego
One Market Place
San Diego, CA 92101

The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, June 20 2017, after which prevailing rates apply.

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Conference Registration ANA $1,095 Associate Gold $1,095 Associate Silver $1,195 Associate Individual $1,295 Non Member $1,295

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $1,795 for up to 2 members from the same company. Please click here to take advantage of this special rate. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.



Agenda

Confirmed Sessions:

MARRIOTT CHIEF MARKETING OFFICER KEYNOTE
With personal fulfillment at the top of their travel must-have lists, 67% of millennials admit to spending more money on travel experiences than material items. Marriott turned this rich insight into a reason to create a live content studio (M Live studio) where data, technology, and creativity come together to engage consumers in meaningful ways while integrating with Marriott Rewards with the goal of creating sought after moments for travelers. Discover how Marriott is designing to disrupt the industry through innovative partnerships, personalized content and a digital travel eco-system that is revamping the future of content marketing for brands and loyalty for its members.

Karin Timpone
Global Chief Marketing Officer
Marriott International

______________________________________________________

LANE BRYANT: PLUS IS EQUAL - HOW BODY EQUALITY BECAME A NATIONAL CONVERSATION
In the past decade, the term "fat shaming" has become part of our vocabulary and our culture. For many, it's the last acceptable form of bias. So in 2015, one retailer stepped up to change the conversation, champion plus size women and show them as they see themselves – beautiful, sexy and proud. Lane Bryant literally took them "out of the closet," gave them a platform that framed their conversation, changed media and fashion category norms, challenged misperceptions around body image and confronted this issue with one of the most progressive marketing efforts to date. Learn how Lane Bryant is combining the power of digital, social and traditional media channels to shift the conversation and make an impact beyond the bottom line.

Brian Beitler (@BrianBeitler)
Executive Vice President and Chief Marketing Officer
Lane Bryant, Inc.

______________________________________________________

KELLOGG'S: DATA-DRIVEN CONSUMER ENGAGEMENT IN A DIGITAL WORLD
In a digital world that is constantly evolving, data, measurement, and customer experience are paramount. For Kellogg's, an integrated experience utilizing consume data to engage in across an ever increasing number of channels is the vision. Discover how Kellogg's is leveraging innovative analytics methods and tools to drive innovative creative, media, and technology-driven marketing. Also learn how they leverage the support of internal business leaders and they train the talent of their internal team and external partners to be a "data first" organization.

DeLu Jackson
VP, Digital Acceleration
Kellogg's

______________________________________________________

THE HALO EFFECT OF INNOVATION:
It's 2017: Social is no longer new, mobile arrived a long time ago. What dragons do marketers still need to slay on these tried and tested platforms, and what challenges will new platforms and technologies present? Jory Des Jardins touches on how some of the more established innovations, such as programmatic and influencer marketing, have evolved. And she provides an overview on where some of the shiny new tech--AR/VR, bots/messaging, AI, and IoT—stands as it relates to brand integrations.

Jory Des Jardins
Digital Media Advisor, Co-Founder
BlogHer

______________________________________________________

ANA DIGITAL "UNPLUGGED" (FOR ANA CORPORATE MEMBERS ONLY)
ANA Members are invited to join us following the final general session to participate in ANA Digital Unplugged Series, led by Doug Busk Global Group Director – Digital Communications & Social Media at The Coca-Cola Company. In this session, we will dive deep into key industry topics such as:
• Content marketing
• Programmatic
• Social media
• Data and attribution

ANA members will have the opportunity to share insights and challenges in key areas, learn from their marketing peers, and engage in rich conversations on these key "hot" topics marketers are facing today.

Moderated by:

Doug Busk
Global Group Director – Digital Communications & Social Media
The Coca-Cola Company
ANA Digital & Social, Southeast Committee Chair

______________________________________________________

JET.COM: BUILDING A DIGITAL-FIRST ORGANIZATION
Jet.com is building their brand around the promise of making shopping fun through a gamified process that aims to shake up the way people shop for everything online: from household products to books, music, appliances, electronics and groceries. Discover how Jet.com is differentiating from the competition by helping consumers connect with the brand on an emotional level.

Liza Landsman
President
Jet.com

______________________________________________________

COCA-COLA JOURNEY: BRAND JOURNALISM THAT BUILDS THE BUSINESS
For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. The Global Group Director of Digital Communications & Social Media for the Coca-Cola Company will share how the Coca-Cola Journey platform drives brand and business, how the content marketing innovation fits into Coca-Cola's digital and social strategy, how teams are structured and empowered, and how social media innovations can amplify content marketing platforms.

Doug Busk
Global Group Director – Digital Communications & Social Media
The Coca-Cola Company

______________________________________________________

CONAGRA BRANDS: MAXIMIZING DIGITAL PARTNERSHIPS BEYOND ADVERTISING
Conagra Brands has been evolving its go-to-market strategy with media in order to develop partner relationships that strengthen the value of their investments. Discover how Conagra Brands is working with digital partners to bring value to the organization beyond media activation by informing product innovation, adding dimension to consumer insights and answering non-advertising business questions.

Christy Kazlo
Media Manager
Conagra Brands

______________________________________________________

Confirmed Speakers
:

Kimberley Sweet Gardiner
Director, Marketing Communications
Kia Motors America

Brian Hovis
Head of Customer Acquisition, Media and Digital
Nordstrom

Greg Johnson
Senior Vice President, Marketing
Intuit, Inc.

More to come

TIME EVENT DETAILS LOCATION
Wednesday, July 12, 2017
2:00pm Registration Opens

3:00pm Preconference Session

6:30pm Reception

7:30pm Dinner  

Thursday, July 13, 2017
7:30am Breakfast  

8:30am General Session

10:30am Networking Coffee Break

11:00am General Session cont.

12:30pm Lunch  

1:45pm General Session cont.

3:15pm Networking Coffee Break

3:45pm General Session cont.

4:30pm End of General Session

6:00pm Reception

7:00pm Dinner on Your Own

Friday, July 14, 2017
7:30am Breakfast

8:30am General Session

10:30am Networking Coffee Break

11:00am General Session cont.

12:30pm Conference Adjournment


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancelation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.