2018 ANA Multicultural Marketing & Diversity Conference presented by Pandora

“If you aren’t doing multicultural marketing, you are not doing marketing!” says Marc Pritchard, chief brand officer at The Procter & Gamble Company and keynote speaker at the upcoming 2018 ANA Multicultural Marketing & Diversity Conference presented by Pandora.

Now in its twentieth year, the conference assembles top client-side multicultural marketing professionals and experts across a wide spectrum of industries to share best practices on topics such as marketing to diverse segments, measuring ROI of multicultural marketing plans, diversity and inclusion strategies, and much more.

In addition, the 18th annual ANA Multicultural Excellence Awards will recognize the year’s best multicultural advertising campaigns. Winners will be announced and celebrated at a reception on November 4th.

The ANA Multicultural Marketing & Diversity Conference has become the annual “go to” event to discuss and debate industry issues, to network and celebrate!

when

Start: Sunday, November 4, 2018 at 2:00pm

End: Tuesday, November 6, 2018 at 3:30pm

WHERE

Fontainebleau Miami Beach
4441 Collins Ave
Miami, FL 33140

The ANA has negotiated a special room rate of $320/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, October 20, 2018, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 09/21/2018
Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
REGISTRATION (Registration to the conference includes the Multicultural Excellence Awards Dinner) Client-Side Marketer $1,045 Marketing Service Provider Gold $1,045 Marketing Service Provider Silver $1,255 Associate Individual $1,360 Nonmember $1,360
Multicultural Excellence Awards - Dinner Only (One single ticket for the Multicultural Excellence Awards Cocktail Reception and Dinner ONLY) Client-Side Marketer $300 Marketing Service Provider Gold $300 Marketing Service Provider Silver $300 Associate Individual $350 Nonmember $350

*Early-bird pricing reflects a $315 savings*

ANA Members & Marketing Service Provider Gold Members may take advantage of special corporate pricing of $1,885 for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Service Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Sunday, November 4, 2018
2:00pm Registrations Opens

Luster Gallerie
3:00pm Conference Kickoff

Sparkle East/West
CREATING CONTENT AND ENGAGEMENT WITH SOCIAL MEDIA INFLUENCERS

Influencer marketing can be an effective way for brands to reach new and niche consumers and to build an authentic relationship.  This is why many brands are engaging with multicultural influencers to create content, connections, and conversation with diverse segments across Facebook, Snapchat, Instagram, YouTube, Tumblr, Twitter, and more.  Successful influencer relationships are less about reaching a mass audience, and more about reaching the right audience.  In this session, hear firsthand from influencers working with brands to create authentic content that drives brand awareness and affinity among their trusted followers.  You’ll also learn tips and best practices in how to identify and engage with influencers, and structure relationships for mutual success.

6:30pm ANA Multicultural Excellence Awards Cocktail Reception

7:30pm ANA Multicultural Excellence Awards Dinner

Join us as we celebrate the 18th annual ANA Multicultural Excellence Awards and recognize the year’s best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Audio, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBT, People with Disabilities, Print, Total Market and Socially Responsible advertising. Award Category Sponsors include: eSSential Accessibility, H Code Media, and Music Audience Exchange.

Monday, November 5, 2018
7:30am Breakfast  

8:30am General Sessions

Sparkle East/West

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA

WELCOME

CONVERSATION WITH CEO ARNOLD DONALD

Arnold Donald is President and Chief Executive Officer of Carnival Corporation & PLC, the world’s largest leisure travel company, and among the most profitable and financially strong in the cruise and vacation industries. The company’s portfolio of nine global cruise lines includes Carnival Cruise Line, Holland America Line, Princess Cruises and Cunard with more than 120,000 employees and a fleet of over 100 ships that visit all seven continents and more than 700 ports around the world.  He was on the board of Carnival Corporation for 12 years before becoming President and CEO in 2013. Mr. Donald took over at Carnival during a very challenging time for the cruise industry as a whole, and is credited with helping to change the image of Carnival in a very positive direction.  He was instrumental in the reopening of Cuba to Americans visiting by cruise ship for the first time in 50 years and working with China in the development of their burgeoning cruise industry. In this intimate conversation, Mr. Donald will discuss his approach to leadership and passion for diversity.

Arnold Donald
President and Chief Executive Officer Carnival Corporation & PLC

INCLUSIVE MARKETING MATTERS

Marketing as we know it is being disrupted. What can we do to take control of marketing to lead mass disruption and get the growth we all want?  One thing we can do is reinvent brands and companies to be good citizens of the world because inclusive marketing matters even more today as a force for good and a force for growth.  Join Marc Pritchard, Chief Brand Officer of P&G, and Chair of the ANA, to hear what P&G and their leadership brands are doing to make an impact with their wide reach and how we can unite as an industry behind a common brief for good.

Marc Pritchard
Chief Brand Officer The Procter & Gamble Company

AIMM Session

TBD

MULTICULTURAL & DIVERSITY CHAMPIONS AT THE HIGHEST LEVEL

Sprint has long been a leader in multicultural marketing and is one of the pioneers – active in multicultural marketing before many others have been.  Today, multicultural marketing and diversity are championed at the highest level of the company via CEO Marcelo Claure and CMO Roger Solé; Mr. Solé’s pathway to the CMO position included a role leading Hispanic marketing at Sprint.  As a result, Sprint has been extremely successful in driving revenue opportunities in diverse markets by offering innovative products and services designed with different cultures in mind.

Roger Solé
Chief Marketing Officer Sprint

REDEFINING BEAUTY

Beauty is being redefined on a daily basis - by consumers' age, gender, sexuality, skin/hair/body types and so much more. Today, there is no “one size fits all” and consumers are looking for products that fit their routines, their unique needs and allow them to customize their looks. Coty’s Consumer Beauty teams are inspired and emboldened by this industry shift – and believe that the real power of beauty comes to life when individuality and self-expression are championed. In this session, you will learn about the recent transformation of Coty’s iconic brands such as COVERGIRL, Sally Hansen, Clairol and Rimmel, and how their inclusive brand campaigns and innovative beauty products have attracted a diverse community of loyal fans.

Ukonwa Ojo
Chief Marketing Officer, Consumer Beauty Coty Inc.

AIMM Session – Data & Measurement

TBD

12:45pm Luncheon  

General Sessions con't.

DIVERSITY IN AMERICA

Beginning in April 2018, with an attention-getting issue devoted to the subject of race, National Geographic launched a series of stories about “Diversity in America” to examine the current state of racial, ethnic and religious groups in the United States in the 21st century. Among the groups featured are African Americans, Asian Americans, Latinos, Muslims, Native Americans and Whites. The magazine uses its trademark storytelling through photography, graphics and deep reporting to explore the groups' changing roles at a time when race is at the center of a pointed and often heated national discussion.

Susan Goldberg
Editor in Chief, National Geographic

TBD

Dia Simms
President Combs Enterprises
Dan Sanborn
Senior Vice President, Culture and Partnerships Diageo

AIMM session – Organizational Structure

TBD

Tuesday, November 6, 2018
7:30am Breakfast

8:30am General Sessions

Sparkle East/West

Walt Disney

TBD

HOW COMCAST HAS WON THE MULTICULTURAL HEARTS AND BUSINESS

Multicultural programming is a key component of Comcast’s diversity and inclusion strategy. Viewers can visit their online portals specific to the African American, Asian-Pacific, LGBT (lesbian, gay, bisexual, transgender) and Latino communities which features audience-specific news, blogs, and TV programming  and each microsite complements the comprehensive content offerings available through Comcast’s Xfinity Video On Demand platform, where customers can access a special Multicultural folder for a wide array of culturally relevant content. A recipient of multiple awards for excellence in multicultural marketing, Comcast is a true leading voice and expert in targeting all segments. In this session, hear from Jose Velez-Silva, vice president of Multicultural Marketing Communications to  learn how Comcast has captured the hearts and business of the multicultural consumers. 

Jose E. Velez-Silva
Vice President, Multicultural Marketing Communications Comcast

TRANSFORMATIONAL ASIAN MARKETING

The fastest growing ethnic group, Asian Americans’ consumer buying power has grown to $986 billion, up 257% since 2000, versus 97% for the total U.S.  Asian consumers represent a lucrative segment yielding increasing influence.  Representing a prized customer opportunity, brands have struggled to effectively tap this segment.  Moderated by Nita Song, President and Chief Momentum Officer of IW Group, this panel tackles the challenges of Asian marketing, and provides valuable insight into how they’ve turned that into results-driven opportunity.  Learn how brand leaders activate innovative strategies and leverage the global and digital influence of this consumer to take a fresh approach in their Asian marketing.

Nita Song
President and Chief Momentum Officer IW Group

AIMM Session

12:25pm Luncheon  

General Sessions con't.

HOW TO ENGAGE LGBTQ CONSUMERS, AUTHENTICALLY

Although on the rise, marketing and advertising that targets LGBTQ consumers still falls behind other demographics. Lack of ability to identify and understand LGBTQ individuals are among the primary barriers that marketers identified for this lack of outreach to LGBTQ consumers, according to a recent ANA benchmark study. Many brands have not figured out how to engage LGBTQ consumers and thus missing out on an undervalued and highly diverse $5.4-trillion market. Join this panel discussion, moderated by Matt Tumminello, founder of LGBTQ marketing agency Target 10, to learn from brands targeting LGBTQ consumers; the challenges, the opportunity and the successes.

Matt Tumminello
Founder Target10
Gary Osifchin
Global Vice President, Brand Equity Mondelēz International
Russell Pareti
Senior Vice President, Marketing Stoli® Group

IDENTITY IN A POLYCULTURAL WORLD

The world around us is changing – it’s more dynamic, more diverse, and more connected than ever before. People are at the core of this change, and in this keynote, Marketing Director Ben Feeney will talk about how MillerCoors has advanced from the singular focus of demographics to better understanding all the dimensions that makes us human, so brand connections can become more personal.

Ben Feeney
Marketing Director, Foresight and Design MillerCoors
3:30pm Conference Adjournment


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted, if written request for cancellation is received by email 45 or more calendar days before the conference start date.
  • No refund will be granted, if written request for cancellation is received by email 21 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration for any registrant who is not a client-side marketer member.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.