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Digital & Social Media Conference presented by Meredith

This event is over.

In person attendance for this event has been SOLD OUT.  You may still attend via the live streaming or put your name on the waiting list to attend in person.

The first-ever ANA Digital & Social Media Conference will be a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape.  Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want.  Social media and viral videos have especially exploded in the last few years.   Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

Hosted By:
Carole Walker
Vice President, Integrated Marketing Communications
Mars Snackfood US
Chair of ANA Digital Marketing Committee

 

When
Begins:Thursday, July 15, 2010 at 7:30am
Ends:Thursday, July 15, 2010 at 4:00pm
Where

Grand Hyatt New York
Park Avenue At Grand Central
New York, NY 10017

The ANA has negotiated a special room rate of $319/per night. The reservation cut-off date for the hotel is Friday, June 25, 2010, after which prevailing rates apply.

Please call (800) 223-1234 or (212) 883-1234 and mention the Association of National Advertisers when making the reservation.

Please visit Grand Hyatt New York.

Agenda

In person attendance for this event has been SOLD OUT.  You may still attend via the live streaming or put your name on the waiting list to attend in person.

*Live Streaming Option: 
We know that not everyone can travel to our Digital and Social Media Conference. So we have decided to stream it live! It's a great way to see sessions as they happen and communicate via chat with other participants online. You'll be able to hear the speakers and see their slides, just like any other webinar. As an added bonus, you'll be able to chat YOUR questions to the speakers, and we will make sure they get answered!  


Wednesday, July 14, 2010 

PRE-CONFERENCE BONUS SESSION
Hosted by Reed Smith LLP
599 Lexington Avenue
Lexington Avenue between 52nd & 53rd Streets
22nd Floor
New York, NY
Time: 2:00 pm- 5:00 pm
________________________________

BENJAMIN MOORE & CO.: A COLORFUL APPROACH TO MOBILE AND SOCIAL MEDIA
Discover how Benjamin Moore has successfully engaged in the digital, social media, and mobile space. In this session, learn how Benjamin Moore uses their branded mobile application, interactive television and social media to connect with their consumers.  

Nick Harris
Director, Professional Services
Benjamin Moore & Co.
________________________________

WHO OWNS SOCIAL MEDIA?
Social media has exploded. According to a recent ANA study, 66% of marketers are now using social media to reach their customers—leaping from 20% just two years ago. Various agency types have been staking their claims as social media experts—public relations agencies, “traditional” advertising agencies, and digital ad agencies. This panel will explore the options and tradeoffs available to marketers as well as best practices for integrating social media into the broader communications mix.

Moderator:
Marni Gordon
Director, Marketing & Media Committees
ANA 

Panelists:
John Bell
Global Managing Director, 360° Digital Influence
Ogilvy

Louis Jones
North American CEO
Maxus  

Tom Cunniff
Vice President Director, Interactive Communications
Combe Incorporated
________________________________

SOCIAL MEDIA & THE LAW
Friends, tweets, profiles, avatars, blogs, chats, personalized pages, customized URLs-keeping up with social media can be daunting. Social media continues to change the rules of engagement for companies, brands, marketing professionals and their legal advisors. Just as marketing models are changing to take advantage of social media, industries must confront new and unprecedented legal risks in this brave new world of engagement-a world lawmakers, regulators and courts are struggling to figure out. This session will cover best practices for corporate engagement in social media, how to approach workplace policies, the legal landscape evolving around social media platforms, as well as case studies of social media successes and failures.

Doug Wood
Senior Partner
Reed Smith LLP
________________________________

Thursday, July 15, 2010

7:30am

Breakfast
Sponsored by Active International
________________________________

8:30am

General Session

Opening Remarks
Bob Liodice
President and Chief Executive Officer
ANA
________________________________

THE EXPLODING DIGITAL LANDSCAPE – A GUIDED TOUR
Consumers of all demographic, geographic and psychographic profiles are sucking up digital and social media like there is no tomorrow. But are marketers keeping up? Should they even try?

In this information-packed, take-no-prisoners opening session, eMarketer will spin you through the roulette wheel of today’s digital trends, as well as provide a glimpse of what lies ahead. Using hard numbers and a dose of humor and perspective, eMarketer will sort out conflicting data points, steer you in the right direction and help you avoid costly distractions. Buckle your seatbelts – this session will provide a perspective on digital trends covering issues including: 

  • What are the best practices for social media marketing today, and when will we start to see an ROI? 
  • YouTube has opened up the floodgates for consumption of online video, but does this represent a threat, or an opportunity, for brand marketers? 
  • As all media go digital, and the roles of brand marketers, content publishers and advertising agencies continue to blur and converge, what will the new ad models look like?  

Geoffrey Ramsey
Co-Founder and Chief Executive Officer
eMarketer  

View Presentation

Q&A Session
Tom Cunniff
Vice President Director, Interactive Communications
Combe Incorporated
________________________________

A TASTE OF HOW THE COCA-COLA COMPANY IS APPROACHING SOCIAL MEDIA MARKETING
In the social media revolution of the 21st century, how does a 124 year old global enterprise evolve its communications? Creating captivating, compelling content in the social media space that drives brand awareness and purchase intent is one of the key objectives of The Coca-Cola Company. From blogs to Bebo, from Flickr to Facebook, discover how Coca-Cola is connecting with their consumers and participating in online communities.

Michael Donnelly
Group Director, Worldwide Interactive Marketing
The Coca-Cola Company

View Presentation

Q&A Session
Carole Walker
Vice President, Integrated Marketing Communications
Mars Snackfood US
________________________________

ARIANNA HUFFINGTON ONE-ON-ONE WITH KEN AULETTA
Arianna Huffington is cofounder and editor in chief of The Huffington Post and was named by Forbes as One of the Most Influential Women in Media.  She is the author of 13 books, the latest -- Third World America: How Our Politicians Are Abandoning the Middle Class and Betraying the American Dream -- will be released in September. Ken Auletta is a writer, journalist, and media critic; he has written the "Annals of Communications" column for The New Yorker since 1992 and was among the first to popularize the idea of the "information superhighway." His most-recent book is Googled: The End of the World as We Know It. Arianna and Ken will have a lively conversation regarding all things digital and social media.

Q&A Session
Bob Liodice
President and Chief Executive Officer
ANA
________________________________

MASTERCARD: BUILDING CONNECTIONS DIRECTLY WITH CONSUMERS
MasterCard has built strong brand equity through their “Priceless” campaign which has evolved over time and includes digital, social, and mobile marketing platforms. In this session, hear how MasterCard is harnessing conversations and community to innovate, communicate and activate their brand directly with consumers.

Cheryl Guerin
Senior Vice President, Group Head US Marketing and Global Digital Marketing
MasterCard Worldwide

View Presentation

Q&A Session
Marni Gordon
Director, Marketing & Media Committees
ANA
________________________________  

MANAGING YOUR BOTTOM LINE ONLINE
This session will examine the role social media plays in online reputation management and creating brand loyalists whose passion for your brand can help grow your bottom line.

Jeff Chapman
Director of Global Brand Communications
Schick & Wilkinson Sword

Dana Ortiz
Vice President, Brand Marketing
NBC Universal Inc.

Pete Snyder
Founder and Chief Executive Officer
New Media Strategies, A Meredith Integrated Marketing Company

View Presentation

Q&A Session
Carole Walker
Vice President, Integrated Marketing Communications
Mars Snackfood US
________________________________ 

1:00pm

 

Luncheon 
Sponsored by Meredith
________________________________

2:00pm

General Session cont.

TURBO TAX - A CASE STUDY WHICH PROVES THAT SOCIAL MARKETING CAN DRIVE DIRECT SALES
TurboTax will present its offline/online brand-response campaign, one of the largest in the marketplace. Grab a front-row seat, and see how TurboTax is connecting prospects with millions of happy customers. Can social media drive significant sales to an existing billion-dollar business? Learn how Intuit utilizes social to innovate for revenue growth.   

Christine Morrison
Turbo Tax Social Media Marketer
Intuit Inc.

View Presentation

Q&A Session
Tom Cunniff
Vice President Director, Interactive Communications
Combe Incorporated
________________________________

M&M’S LEVERAGES USER-GENERATED CONTENT
Mars US has become a leader in digital and social media with successful campaigns behind brands such as Skittles, Snickers, and M&M’S. In this session, Mars US will showcase their M&M’S Racing campaign. As a long-time sponsor of NASCAR, M&M’S Racing launched “The Most Colorful Fan of NASCAR” contest. Fans were challenged to upload their most colorful photos to a special microsite on NASCAR.com for the chance to win NASCAR-related prizes and be crowned the most colorful fan of the year. To bring the contest to life, M&M’S Racing activated “fanvocates” Left Turn Lindsay and Right Turn Ryan who utilized multiple consumer touch points to ensure M&M’S is at all NASCAR occasions. Learn how Mars US leveraged user-generated content from “fanvocate” interaction via digital and social networking sites to provide fans with a forum to connect and showcase their passion for the sport.

Amanda Zaky
Manager of Interactive
Mars Snackfood US  

Lauren Nodzak
Public Relations Manager
Mars Snackfood US

View Presentation

Q&A Session
Marni Gordon
Director, Marketing & Media Committees
ANA
________________________________

4:00pm Adjournment

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