All MKC Content
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Closing the Technical Gap in Your Marketing Team Without Hiring
Industry Insights February 17, 2022Modern marketing is built on two rocks: data and technology. No one will argue against that. The challenge is teams are lacking the fuel — technical marketers — to run these two rocks properly. Technical marketers are mythical creatures that only appear once in a blue moon. The race to hire can seem impossible to companies.
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Promoting "Only Murders in the Building" on YouTube
Event Recaps February 17, 2022Hulu and its partners explained how they promoted the release of a new comedy series with a long-form, influencer-created video.
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The Life of a Doggie Influencer
Event Recaps February 17, 2022A canine influencer and his “momager” shared their story and examples of their work.
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Video Ad Workflow for the Way TV Is Consumed Today
Webinar Rewinds February 17, 2022In this webinar, learn about an end-to-end video advertising solution that many of the world’s most successful marketers rely on to remove risk and waste while providing powerful insights into campaigns across every screen in any region of the world.
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2022 State and Federal Government Relations Overview
Event Recaps February 16, 2022In this session, ANA’s Government Relations team kicks off the mid-term election year with an update on recent activity in both Washington, D.C. and the states.
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Email in 2022: The Trends, Behaviors, and Benchmarks Shaping Email
Webinar Rewinds February 16, 2022The programmatic market for too long has been riddled with material issues such as a lack of transparency, fractured accountability, and mind-numbing complexity. In this webinar, PwC and senior ANA stakeholders discussed a new project to study this topic.
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Inflation Shouldn’t Deflate Success: How Brands Can Deal with Rising Prices
Pulse February 16, 2022The world is seeing price inflation on a scale that hasn’t been experienced in 40 years. While brands may be tempted to resort to their old playbooks by raising prices, cutting margins, or sacrificing quality, the amount of data and visibility that brands experience now can help manage these difficult times. Nuanced information about markets, consumers, and suppliers allow marketers to choose where and when to change prices or margins, and provide an opportunity to optimize their promotions around the products most affected. The resources below provide insight into how consumers are dealing with inflation, and how brands can positively respond.
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Privacy: It's About the Data!
Ethics Issue Alerts February 16, 2022This ethics update focuses on where data privacy intersects an evolving landscape of shifts in consumer expectations, technology providers’ practices, and regulatory focus. We spotlight the trends in the industry and tools and guidance for developing a data privacy plan.
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Ulta Beauty’s MUSE: An Ongoing Commitment to Amplify Black Voices in Beauty
Webinar Rewinds February 16, 2022Ulta Beauty is committed to using the power of beauty to create a more inclusive world. In this webinar, learn about MUSE, a platform to Magnify, Uplift, Support, and Empower Black voices.
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What Is a Brands for Humans Marketing Strategy?
Champions of Growth Podcast February 16, 2022In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO and Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.
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5 Effective E-Commerce Marketing Strategies Your Business Should Be Using
Industry Insights February 15, 2022The internet has afforded its users a kind of modern convenience. Customers now turn to online alternatives to make day-to-day transactions. That’s especially true for e-commerce shops whose numbers grow every year.
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Balancing Internal and External Creative Teams
Event Recaps February 15, 2022Tractor Supply Co. and Petsense provided an overview of their in-house journey and its evolution to best support a fast-moving publicly traded company.
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Behind the Skepticism Over Brand Purpose
Beyond Profit Podcast February 15, 2022In this episode of Beyond Profit, host Ken Beaulieu discusses a new study with Razorfish's Nicolas Chidiac that found that only 43 percent of consumers truly believe brands are living their stated purpose.
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Discussing Citi’s Chosen Name Campaign
Event Recaps February 15, 2022As part of the brand's commitment to helping drive an equitable and inclusive culture, Citi, in partnership with Publicis, developed a new feature that enabled trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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Decrypting Consumer Behavior and Crypto
Knowledge Partners February 14, 2022Consumer insights platform DISQO examined different groups’ attitudes and behaviors around cryptocurrency and the stock-trading app Robinhood.
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The Ad Industry Lost a Legend and the ANA Lost a Friend
Industry Insights February 14, 2022Former ANA Chairman Tony Pace died earlier this week in a snowmobiling accident in Montana.
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The Future of Video Advertising Is Contextual and Automatic
Industry Insights February 14, 20222021 saw a surge in interest in contextual advertising as brands and publishers scrambled to determine how they will target and measure audiences after the imminent death of the third-party cookie on Chrome.
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ANA Nonprofit Policy Update: Issues and Concerns Looming in 2022
Conference Session Videos February 11, 2022In this video, learn about the latest issues of concern on Capitol Hill and in the states that impact nonprofit organizations.
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ANA Nonprofit Policy Update: Issues and Concerns Looming in 2022
Event Recaps February 11, 2022In this session, learn about the latest issues of concern on Capitol Hill and in the states that impact nonprofit organizations.
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Behavioral Science Testing on Digital Steroids
Conference Session Videos February 11, 2022In this video, learn how Catholic Relief Services has been using behavioral science to guide their testing for years. They have learned a lot, including the best way to target and message based on the innate traits of identity and personality to get out of a “one size fits all” world.
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