All MKC Content
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Building Up Recurring Revenue You Can Count On
Event Recaps August 26, 2021The USO and its partner MissionWired described how it has cultivated a base of recurring donors.
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Collaborate to Win: How Brand and Performance Marketing Work Together
Webinar Rewinds August 26, 2021In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Conference Highlights August 26, 2021To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Conference Session Videos August 26, 2021In this video, speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Event Recaps August 26, 2021Speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
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Digital Transformation: Building a Program for the Road Ahead
Conference Highlights August 26, 2021Having the right team in place should be the first step in the digital transformation of fundraising programs.
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Digital Transformation: Building a Program for the Road Ahead
Conference Session Videos August 26, 2021In this video, speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Digital Transformation: Building a Program for the Road Ahead
Event Recaps August 26, 2021Speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Fire Up Your Email Program: Automation, Strategy, Creative
Conference Session Videos August 26, 2021In this video, Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.
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Fire Up Your Email Program: Automation, Strategy, Creative
Event Recaps August 26, 2021Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.
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Keynote Panel: Making DEI a Journey, Not a Destination
Conference Highlights August 26, 2021For nonprofits, the ultimate goal of diversity training is shifting mindsets and culture.
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Keynote Panel: Making DEI a Journey, Not a Destination
Conference Session Videos August 26, 2021Fostering diversity, equity, and inclusion in the workplace is not as simple as filling a quota or checking off boxes. In this video, learn why understanding the benefits of DEI efforts and nurturing the right culture are important steps toward this evolution.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Conference Highlights August 26, 2021The events of 2020 have amplified the need for increased collaboration between the nonprofit and corporate sectors.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Conference Session Videos August 26, 2021The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. In this video, learn why now is the time for collaboration across the divide.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Event Recaps August 26, 2021The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. It's time for collaboration across the divide.
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Nonprofit Organization of the Year Award Celebration
Conference Session Videos August 26, 2021In this video, Tracey Burgoon presented the 2021 ANA Nonprofit Organization of the Year Award to the International Fellowship of Christians and Jews. The award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.
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Opening Remarks of the 2021 ANA Nonprofit Federation Summer Conference
Conference Session Videos August 26, 2021In this video, Senny Boone and Elizabeth Nielsen delivered the opening remarks at the 2021 ANA Nonprofit Federation Summer Conference.
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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response
Conference Session Videos August 26, 2021industry experts discussed how to use advocacy to power up your fundraising. They shared the case of a direct mail acquisition campaign for Meals on Wheels America that paired the two and drove results up 68 percent.
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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response
Event Recaps August 26, 2021Meals on Wheels shared its process for testing its direct mail program and how it used advocacy to drive results.
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Strategies and Tips to Keep Your Direct Mail Program Thriving
Conference Highlights August 26, 2021Nonprofits are generating direct mail savings through segmentation refinement and postage efficiencies.
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