All MKC Content
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Benchmarking Your Customer Experience Management Strategy
Event Recaps August 19, 2021John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.
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Strategies and Perspectives on Marketing to Small Businesses in 2022
Webinar Rewinds August 19, 2021In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.
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Using Attention Metrics to Outperform the Market
Webinar Rewinds August 19, 2021In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.
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VMware/Aquent Studios: Identifying and Developing a Trusted Creative Partner Relationship
Event Recaps August 19, 2021In this session, learn about VMware's approach to in-house creative operations and their journey of maximizing scalability and capacity and freeing up valuable internal bandwidth to focus on the highest impact work, all while identifying and developing a trusted creative partner relationship with Aquent Studios.
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Beyond Campaign Data: How a Media Data Model Can Unlock Significant Value
Conference Highlights August 18, 2021Marketers can optimize efficiencies by consolidating performance data and create a single source of truth.
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Data Strategies — From Overload to Insights
Conference Session Videos August 18, 2021In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.
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Data Strategies — From Overload to Insights
Event Recaps August 18, 2021In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.
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Driving the Movement to Zero Emissions
Event Recaps August 18, 2021Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. As the company prepares to roll out 30 new electric vehicles, Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future.
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Driving the Movement to Zero Emissions
Conference Highlights August 18, 2021Marketing’s job is to build better human connections through a trusted data-driven value exchange.
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Driving the Movement to Zero Emissions
Conference Session Videos August 18, 2021Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. In this video, learn how Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future as the company prepares to roll out 30 new electric vehicles.
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Four Ways to Make Your Social Media Campaigns More Accessible
Knowledge Partners August 18, 2021In the past year, most social platforms have made great strides in updating their features to be more accessible. From auto-generated captions for the hearing impaired, to image descriptions for the blind, here are some of the ways you can make your social media campaigns more inclusive.
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Good to Great: Using the Right Data Sources to Maximize Your Investments
Conference Session Videos August 18, 2021In this video, Neustar’s Kayla Coutts and Google’s Nathalie Sun discussed how advertisers can design a good, better, best approach for marketing measurement while also maximizing their investments on Google properties.
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How a Media Data Model Can Unlock Significant Value
Conference Session Videos August 18, 2021Many times, marketers focus on high level campaign metrics as a way of defining success. In this video, learn how Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.
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How a Media Data Model Can Unlock Significant Value
Event Recaps August 18, 2021Many times, marketers focus on high level campaign metrics as a way of defining success. However, Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.
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How to Measure and Optimize Sustainability-Focused Brand Messaging
Webinar Rewinds August 18, 2021In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.
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Love Can’t Wait, with Alan Gravely of Signet Jewelers
Marketing Futures Podcast August 18, 2021Love is in the air on this episode of the Marketing Futures Podcast. Alan Gravely, VP of Marketing and E-Commerce for Signet Jewelers, shared the behind-the-scenes story of Jared the Galleria of Jewelry’s REGGIE Award-winning “Love Can’t Wait” campaign, which assisted couples in holding virtual weddings during the pandemic.
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Overview of the 2021 ANA Masters of Data & Technology Conference
Conference Highlights August 18, 2021In this video, get a two-minute overview of the 2021 ANA Masters of Data & Technology Conference.
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Pepsi and 7-Eleven Drive Sales of Pizza and Pepsi
Event Recaps August 18, 2021Learn how Pepsi’s shopper team leveraged advanced data and digital video partnerships to drive greater cultural relevance, elevate appetite appeal, and drive sales of Pepsi and Pizza at 7-Eleven.
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Putting Customers at the Center of Digital Financial Services
Conference Highlights August 18, 2021For Ally Financial, data fuels consumer-centric insights and inspires human connection.
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Putting Customers at the Center of Digital Financial Services
Conference Session Videos August 18, 2021In this video, Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.
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