All MKC Content
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No Mo’ Silos! The Importance of Planning Holistically
Event Recaps August 25, 2021Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.
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PepsiCo’s Journey at the Intersection of Marketing and Sustainability
Webinar Rewinds August 25, 2021In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.
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Up, Up, and Away!
Conference Session Videos August 25, 2021In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Up, Up, and Away!
Event Recaps August 25, 2021Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.
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Utilizing Platforms to Engage Millennials in Your Mission
Event Recaps August 25, 2021In this session, learn about Shriners Hospitals for Children’s digital celebrity video series, which achieved tremendous success in donor engagement and revenue, specifically with a younger audience, by leveraging new channels like IGTV and YouTube Giving Fundraisers to generate excitement and interest.
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Vaccinated! … Now What?
Conference Highlights August 25, 2021Nonprofit strategists have focused on donor centricity and consistent messaging during the pandemic.
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Vaccinated! … Now What?
Event Recaps August 25, 2021The ripple effects of COVID will continue to resonate across the nonprofit industry for years to come. A panel of experts discussed how they have evolved their messages to fit the emerging needs of the audiences they serve to continue to stay timely, relevant, and top-of-mind with their constituent base.
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6 Companies Successfully Marketing to Diverse Families
Industry Insights August 24, 2021Families are diverse. What a family needs and wants is both universal and unique: All parents and kids want and need is to feel a sense of belonging, a community to be part of and to feel supported by—besides having basic necessities met seamlessly.
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Fix the Metrics, Fix the Incentives, Fix the Problems
Partner Content August 24, 2021Digital media is hardly the first casualty of perverse incentives caused by bad metrics. Many markets have broken down thanks to poor proxies for quality, but history indicates there’s still hope to set things straight.
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Engagement Versus Reach Versus Impressions: Understanding Social Media Analytics
Knowledge Partners August 24, 2021Tagger’s Diogo Fellippelli defined and differentiated engagement, impressions, and reach.
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What Do You Call the Space Between What Marketing Thinks and Customers’ Experience?
Knowledge Partners August 24, 2021Dunja Riehemann from BrandMaker writes about the importance of marketing operations.
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Fashioning a New Market
Social Impact August 23, 2021Mindy Scheier initially met resistance from fashion brands when she tried to convince them about the benefits of developing adaptive clothing lines. However, in just a few years she’s turned the tide, working with a growing number of companies to design clothing lines catering to people with disabilities. According to the World Bank, one billion people throughout the world have some form of disability.
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Role of Self-Regulation in the Direct Mail Space
Ethics Issue Alerts August 23, 2021Building consumer trust and brand trust is vital! ANA offers key guidance and a robust toolkit to help meet the needs of consumers and manage your direct mail campaigns.
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The 2021 International Travel and Tourism Report: The Road Back to Normality
Knowledge Partners August 23, 2021In this report, YouGov shares the views of approximately 185,000 survey respondents from 25 markets around the globe to highlight global travel demand, health and safety concerns, travel restrictions, and rising sensitivities around the price of travel.
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The 5G Opportunity: Considerations for 2021 and Beyond
Knowledge Partners August 23, 2021This report from YouGov provides an overview of who early 5G adopters are and how brands can effectively target them.
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Building a Brand Through Community
Event Recaps August 20, 2021David Berkowitz, founder of Serial Marketer, shared recommendations on bringing people together around shared interests, ideas, and needs.
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How This Brand Spoke to the LGBTQ+ Community
Event Recaps August 20, 2021John Frieda Haircare leaned into its brand purpose to celebrate Pride Month and leveraged retailer programs to help further amplify their partnership with GLSEN and voices in the LGBTQ+ community.
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Marketers Tout the Return of In-Person Events
B2C August 20, 2021As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.
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Behind Cooper Tire's Hybrid In-House Strategy
Event Recaps August 19, 2021For years, Cooper Tire relied on its agency to own and manage media, from owning tech contracts to executing the buys. In this session, learn how a series of events inspired Cooper to re-evaluate their strategy in 2019 and bring a portion of media in house.
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Benchmarking Your Customer Experience Management Strategy
Conference Session Videos August 19, 2021John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.
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