All MKC Content
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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation
Conference Session Videos August 12, 2021In this video, Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.
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Building Connections for Life
B2 Awards August 12, 2021At the beginning of the pandemic, with scientists the world over needing connections to products, services, and expertise to power their therapies and vaccines, the “Connections for Life” campaign boldly challenged what customers knew (or thought they knew) about Thermo Fisher Scientific’s Gibco brand.
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Cat Trial 9: PAC-MAN
B2 Awards August 12, 2021Caterpillar promoted its construction equipment by using it to create a life-size game of PAC-MAN.
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CMOs and Creators Meet Up on YouTube
B2 Awards August 12, 2021A new video series by YouTube Advertising delivered insightful conversations with Marc Pritchard of P&G, Jen Sey of Levi’s, and Gail Gifford of WW — advertisers who were joined by YouTube creators Marques Brownlee, Liza Koshy, and Alisha Marie. They discussed using your voice for good, diversity, trust, and community building.
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Coldwell Banker Global Luxury’s Transformation
B2 Awards August 12, 2021Coldwell Banker Global Luxury, a sub-brand of Coldwell Banker, was charged with creating an identity standards rulebook that would guide the look, feel, and voice of its marketing.
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Consumer Perspectives on Online Activity Tracking
Research Reports August 12, 2021This 2021 research focused on current consumer perspectives related to online tracking, opt-in vs. opt-out, and the process associated with each of these experiences on iOS given their recent launch of the ATT prompt.
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Cox Business Strikes a Chord with Pandemic-Affected Small Businesses
B2 Awards August 12, 2021With a distinctive visual style and messaging, Cox Business resonated with small business owners grappling with the pandemic and achieved a 59 percent increase in marketing-driven demand.
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Creativity for Good: Activating a Brand Asset with Purpose
Conference Session Videos August 12, 2021In this video, Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.
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Creativity for Good: Activating a Brand Asset with Purpose
Event Recaps August 12, 2021Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.
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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021
Conference Session Videos August 12, 2021In this video, Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.
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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021
Event Recaps August 12, 2021Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.
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Empowering Creativity for All to Create Change
Event Recaps August 12, 2021Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.
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Empowering Creativity for All to Create Change
Conference Session Videos August 12, 2021In this video, Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.
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Ernst & Young Teams Up with CNBC on Pandemic Content Series
B2 Awards August 12, 2021Ernst & Young created a 38-episode video series that featured EY thought leaders tackling timely topics related to the pandemic in a compact interview format tailor-made for the C-suite audience.
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Exporting Expertise
B2 Awards August 12, 2021Using a highly targeted, persona-based omnichannel content marketing program, the Wisconsin Economic Development Corporation (WEDC) helped businesses of all shapes and sizes develop an exporting strategy.
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Five Questions to Ask When Choosing an Influencer Marketing Platform
Knowledge Partners August 12, 2021The social media and influencer marketing industries have greatly matured over the last decade, and your business needs to adapt accordingly. With so much business being done online, marketers need to take every opportunity to join authentic conversations happening in every corner of the internet.
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Freddie Mac Single-Family/Digital Transformation
B2 Awards August 12, 2021Freddie Mac’s strategic objective was to reimagine the entire mortgage experience, end to end, with digital at the core, and provide increased opportunity for greater numbers of qualified individuals to realize the American dream of home ownership.
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From National Instruments to NI: How This Brand Excelled with a Rebrand Effort
B2 Awards August 12, 2021As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.
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Getty Images’ Visual GPS Campaign
B2 Awards August 12, 2021Getty’s Visual GPS campaign wove together custom research, data, and internal expertise in visual content to create a definitive guide to understanding consumer behaviors, wants, and needs.
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Giving Away Leads to Help Companies Fight the Pandemic Downturn
B2 Awards August 12, 2021INFUSEmedia provided 25,000 free leads, in addition to business continuity resources, to struggling businesses around the world.
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