All MKC Content
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A Guide to Improving the ROI of Your Digital Customer Experience
Knowledge Partners September 3, 2021Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.
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How To Reach Out to Influencers (And Get a Response!)
Knowledge Partners September 3, 2021Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.
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Marketers Must Join the Fight Against Cyberattacks
B2C September 3, 2021With cyberattacks on the rise, marketers must understand the scope of the threat and be proponents for consistently updating their companies’ online defenses. However, to have an effect, CMOs first have to make sure they have a seat at the table when cyber issues are discussed and strategies crafted.
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Ready Player Two: Gaming and Social Video
Knowledge Partners September 3, 2021While many look back with sweet nostalgia at old gaming consoles and bulky controllers, gaming has entered entirely new territories. Innovations like esports and social media communities create exciting new opportunities for brands and companies, which allows them to reach non-traditional gaming audiences.
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The Key to CMO Impact? Bolster All Dimensions of the Person Behind the Title
CMO Content September 3, 2021Impact for CMOs today requires access to resources and a community that support, empower, and promote them, not just as professionals, but as people. That will drive not only individual performance, but, as a consequence, the performance of the brand and business.
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A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers
Webinar Rewinds September 2, 2021Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.
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How to Automate a Scope of Work Program
Partner Content September 2, 2021An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.
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Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination
Knowledge Partners September 2, 2021Creative automation is about leveraging technological tools to help creative professionals tap into their talents and imagination.
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How Much Do Influencers Cost in 2021?
Knowledge Partners September 2, 2021In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.
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Should You Include CGI or Virtual Influencers in Your Campaigns?
Knowledge Partners September 2, 2021In this article, Tagger explores the emergence of the virtual influencer, and what it means for marketers.
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Get What You Pay For: The True Cost of Software Underutilization
Knowledge Partners September 1, 2021Definition 6 provides an analysis of how companies underutilize software and what can be done about it.
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The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities
Webinar Rewinds September 1, 2021In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.
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Your Market Doesn’t Exist
Partner Content August 31, 2021While it’s always been true that a business needs great products and great marketing to be successful, in today’s world, great marketing can’t save a so-so product, and products don’t become great without marketing. Here are a few reasons why marketers should feel empowered to lead a new growth agenda within their organizations.
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Marketing Ops’ Role in Strategy Execution
Knowledge Partners August 31, 2021Dr. Ralf Strauss from BrandMaker explains how marketing operations needs to be at the center of strategy plans, execution, and content creation.
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Reach Mobile CEO Harjot Singh Saluja
Beyond Profit Podcast August 30, 2021In this episode of Beyond Profit, Harjot Singh Saluja, cofounder and CEO of Reach Mobile, shares the backstory on the launch of the company, the importance of being a values-driven business, its partnerships with nonprofits, and more.
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America’s Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Resiliency and Preparedness
Knowledge Partners August 29, 2021TriNet uncovered insights surrounding business continuity and the confidence level of small-to-medium sized businesses during the pandemic.
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When Will Art Better Imitate Life?
Knowledge Partners August 29, 2021Racial inequality and a lack of representation are at the forefront of discussions in the U.S. during 2020. The television, film, and social media industries have been the focal point of many of these conversations, given the oversized role they play in how people view society and equality.
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Closing Remarks: That's a Wrap — Highlights of the Hybrid Conference
Conference Session Videos August 27, 2021In this video, conference chairs highlighted key takeaways from the multitude of sessions as well as notable discussions that arose over the conference.
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Examples of Exceptional Donor Experiences in Direct Response
Conference Session Videos August 27, 2021In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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Examples of Exceptional Donor Experiences in Direct Response
Event Recaps August 27, 2021Four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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