All MKC Content
-
Sustainability 2.0: The Future of "Green" Claims
Event Recaps September 14, 2021Sustainability should be the top of mind for every marketer, not just to do the right thing, but to appeal to consumers who rather support brands that are environmentally aware and seeking to make a difference. During the pandemic, consumer behavior changed in that many wanted to support businesses that prioritize sustainability.
view -
The Chicken and the Egg Dilemma
Knowledge Partners September 14, 2021Agency Mania Solutions indicated some ways in which clients themselves may be contributing to shortcomings in their agencies’ performance.
view -
The Intersection of IP, Marketing Claims, and Data Ethics in Digital Campaigns
Event Recaps September 14, 2021Finnegan, Henderson, Farabow, Garret & Dunner, LLP and T-Mobile discussed the many ways brands can be liable for copyright infringement and explored how to avoid liability for using unlicensed content in digital campaigns.
view -
Purpose-Driven Gen Z, with Brad Brinegar
Beyond Profit Podcast September 13, 2021In this episode of Beyond Profit, host Ken Beaulieu catches up with Brad Brinegar to discuss a study on Gen Z and what it means to marketers, the expectations of Gen Zers, how brands can achieve sustained growth through a focus on purpose and values, and more.
view -
Electrify Your B2B Brand with Lessons from D2C
Knowledge Partners September 12, 2021B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.
view -
B2 Awards Showcase How Brands Responded to the Pandemic
Industry Insights September 10, 2021The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.
view -
The Future of Influencer Marketing Features More Integration
B2C September 10, 2021Engaging with influencers has gone well beyond traditional brand partnerships. As companies develop their influencer marketing strategies, nuance will be a key ingredient moving forward.
view -
Reaching Gen Z and Millennials on Yahoo
CMO Content September 10, 2021Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.
view -
Transformational Storytelling — Amazon Sapiens
CMO Content September 10, 2021During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.
view -
Conveying Your Brand Values Using Storytelling
Event Recaps September 9, 2021Adam Palmer from GoDaddy’s brand team discussed how to build ownable messaging that translates into brand love and affinity, along with some of the challenges B2B and B2C businesses have in developing content.
view -
Creative Personalization in the New TV and Video Landscape
Webinar Rewinds September 9, 2021The role of video advertising is expanding rapidly with the digitalization of TV and video. In this webinar, learn why the key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.
view -
Creativity Matters: Big Creative Ideas from Cannes Lions 2021
CMO Content September 9, 2021In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.
view -
Global Day of Learning Certificate from 42 Courses/Cannes Lions
CMO Content September 9, 2021This exclusive ANA Growth Agenda Certificate Program includes a collection of virtual courses and resources to enable marketers to perform at full potential with the core priorities of the ANA Growth Agenda.
view -
Marketing and Media Considerations for Reaching 70 Million Neurodiverse Americans
Event Recaps September 9, 2021Understood.org CMO Nathan Friedman outlined some of the ways that marketers have been neglecting Americans with learning or thinking differences and how brands and marketers can take steps to create a more inclusive environment for these individuals, both within their own companies and society at large.
view -
Marketing Cloud Best Practices for Retail Brands
Knowledge Partners September 9, 2021To meet customer demands, many retail brands have adapted their marketing strategies, enabling new best practices to adjust their methodologies for long-term success in a highly competitive digital market.
view -
NFTs 2.0: What’s Next?
Event Recaps September 9, 2021R3’s Greg Paull and Jason Velliquette reviewed best practices when working with non-fungible tokens (NFTs) as part of a larger content strategy and how the nature of these products is set to transform the relationship between brands and consumers.
view -
The Power of Paid
Event Recaps September 9, 2021Andrea Port, VP of social marketing, public relations, and brand strategy at Kohl’s, shared her brand’s approach to pairing paid social with influencer content and some successes they’ve had using the tactic.
view -
Top Five Ways a CDP Can Better Your Marketing
Webinar Rewinds September 9, 2021In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.
view -
Bridging the Gap Between Live and Virtual Events
B2B September 8, 2021A recent survey shows that the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events.
view -
The Enterprise Marketer’s Guide to Customer Data Platforms
Knowledge Partners September 8, 2021CDP specialist Zeotap provides an accessible introduction to Customer Data Platforms.
view