All MKC Content
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Spending Smarter: Data Strategies to Drive Sustainable Growth
Conference Session Videos August 17, 2021In this video, Kimberly-Clark’s Zena Arnold shared best practices and key learnings for owning and maximizing first-party data so that the business can thrive in a complex digital world.
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Strategies That Reset the Data and Technology Stage for 2022
Conference Session Videos August 17, 2021Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this video, Resonate shared use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.
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Strategies That Reset the Data and Technology Stage for 2022
Event Recaps August 17, 2021Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this session, Resonate shares use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.
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The Marketing Ops Skills Set
Knowledge Partners August 17, 2021Frans Riemersma from BrandMaker covers the three functions of marketing operations.
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The Martech Ecosystem: What You Need to Know Right Now
Conference Highlights August 17, 2021Aggregation is the new mandate for equipping MarTech to better support corporate operations and growth.
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The Martech Ecosystem: What You Need to Know Right Now
Conference Session Videos August 17, 2021The landscape of marketing technology solutions is vast and rapidly expanding. In this video, learn more about the martech ecosystem that has grown to feature over 8,000 entities and marketers that are increasingly dependent on these technologies to deliver value to their customers.
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The Martech Ecosystem: What You Need to Know Right Now
Event Recaps August 17, 2021The landscape of marketing technology solutions is vast and rapidly expanding. In fact, the martech ecosystem has grown to feature over 8,000 entities and marketers that are increasingly dependent on these technologies to deliver value to their customers.
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Welcome to the 2021 ANA Masters of Data & Technology Conference
Conference Session Videos August 17, 2021In this session, ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Masters of Data & Technology Conference.
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dentsu Report on Black People’s Relationship with Media
Knowledge Partners August 16, 2021Nearly one year after the murder of George Floyd, the culture in America is changing and conversations around Civil Rights and racism in the U.S. are evolving. dentsu sought to better understand Black people’s relationship with media and how it has changed since that fateful day in May of 2020.
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Putting a Stake in the Ground
Social Impact August 16, 2021For more than a century, Bollé has built a reputation for developing high-end, quality helmets and sunglasses. Under Tove Fritzell, senior director of product and innovation, the brand will soon launch a new line of products to help minimize its environmental impact and protect the outdoors.
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ANA In-House Agency Fact Book — 2021
Industry Insights August 13, 2021The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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Streaming in the Aisles
B2C August 13, 2021As the pandemic ebbs and consumers return to physical retail outlets, brands are looking to give consumers the best of both worlds: A better in-store experience combined with conveniences typically found only online. How do brands strike the right balance?
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2RM B2B Marketing Guide: Brand Development and Engagement
Knowledge Partners August 12, 2021A part of 2RM’s B2B Marketing Guide, the Brand Development and Engagement Guide offers tips and guidance on how to solve brand development and engagement challenges more strategically, creatively, and effectively.
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3D Printing in Support of COVID-19 Containment Efforts
B2 Awards August 12, 2021During the pandemic, HP’s 3D printing business worked with its colleagues in the industry to help produce the supplies that medical professionals were facing shortages of.
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A Redesigned Website Drives Leads and Revenue
B2 Awards August 12, 2021Dude Solutions redesigned its website to project warmth and charisma, ease navigation, and drive growth.
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Avocados From Mexico Certificate Program
B2 Awards August 12, 2021Avocados From Mexico launched the industry’s first education guide and certification program designed specifically for retail and foodservice professionals.
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BNY Mellon Corporate Website Redesign
B2 Awards August 12, 2021In 2020, BNY Mellon set out to create a user-centric website design that boldly communicated the brand’s forward-thinking, reliable, and visionary attributes.
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BNY Mellon Visual Brand Redesign
B2 Awards August 12, 2021BNY Mellon undertook a dynamic reinvention of its visual brand, building on the company’s strong legacy and ethos.
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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation
Event Recaps August 12, 2021Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.
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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation
Conference Session Videos August 12, 2021In this video, Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.
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