All MKC Content
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How Cross-Screen Attribution and State-of-the-Art Data Is Solving Challenges
Event Recaps September 24, 2020Comscore and LiveRamp explored the challenges brands are facing in today's evolving marketplace at a recent ANA meeting.
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Join the Movement. Centralize Creative. Enable Media & Measurement
Conference Session Videos September 24, 2020Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source.
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Join the Movement. Centralize Creative. Enable Media & Measurement
Event Recaps September 24, 2020Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source.
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Cross-Screen Measurement Isn’t the Future; It’s Already Here
Partner Content September 24, 2020The disruption of TV and the decay of linear reach are here. Technology is giving consumers new ways to view TV content, but TV ad planning and measurement often live within legacy tools built for that time when TV was linear only. That’s changing.
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Planning Through The Pandemic, Political and the Improbable
Conference Session Videos September 24, 2020Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.
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Planning Through The Pandemic, Political and the Improbable
Event Recaps September 24, 2020Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.
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Q&A with Marc Vermut of Neustar
Conference Session Videos September 24, 2020In this video, Marc Vermut of Neustar answered questions from marketers about data and decision-making.
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Q&A with Marc Vermut of Neustar
Event Recaps September 24, 2020Marc Vermut of Neustar answered questions from marketers about data and decision-making.
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Where TV and OTT/Streaming Worlds Collide
Conference Highlights September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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Where TV and OTT/Streaming Worlds Collide
Conference Session Videos September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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Where TV and OTT/Streaming Worlds Collide
Event Recaps September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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ANA 2020 Media & Measurement Conference In Two Minutes
Conference Highlights September 23, 2020A quick look at the sights and sounds of the 2020 Media & Measurement Conference.
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BUILDING A MEDIA AND MEASUREMENT STRATEGY FOR SUSTAINABLE GROWTH
Conference Session Videos September 23, 2020Businesses need to reconnect their brands to what matters to consumers today, meet them where they are (as rapidly as that changes) and transform now for future growth.
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Building a Media and Measurement Strategy for Sustainable Growth
Event Recaps September 23, 2020Debbie Weinstein of Google discussed how businesses can reconnect their brands with today’s consumers and transform for future growth.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Conference Highlights September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Conference Session Videos September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Event Recaps September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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DIGITAL-FIRST MEDIA AT ELI LILLY
Conference Highlights September 23, 2020Hear how Eli Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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How Apple’s IDFA Change Will Impact Your Mobile Marketing — and How to Prepare
Webinar Rewinds September 23, 2020In this webinar, Aki Technologies and PepsiCo discussed the potential impact of Apple's new IDFA restriction on mobile campaigns come 2021.
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Insights Make History with Creatable World: A Line of Gender-Inclusive Dolls
Conference Highlights September 23, 2020Qualitative insights on kids’ views about diversity were instrumental in Mattel’s product design.
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