All MKC Content
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Insights Make History: A Line of Gender-Inclusive Dolls
Event Recaps September 23, 2020Mattel’s Monica Dreger explained how qualitative insights helped the company design its Creatable World line of gender-inclusive dolls.
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LEADING TRANSFORMATION IN AUDIENCE MEASUREMENT
Conference Highlights September 23, 2020David Kenny has spent his career in Data Science and AI. As CEO & Chief Diversity Officer at Nielsen, his vision for transformation in measurement and product development enables marketers to make bold decisions through trusted insights to transform their businesses in the midst of uncertainty.
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LOOKING BEYOND THE COOKIE FOR TARGETING & MEASUREMENT
Conference Session Videos September 23, 2020In this session, Flashtalking CEO John Nardone takes a look at the findings of Flashtalking’s 2020 Cookie Rejection Report and proven methods for advertisers to future-proof both targeting and measurement in the cookie-diminished ecosystem of the future.
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LOOKING BEYOND THE COOKIE FOR TARGETING & MEASUREMENT
Event Recaps September 23, 2020In this session, Flashtalking CEO John Nardone takes a look at the findings of Flashtalking’s 2020 Cookie Rejection Report and proven methods for advertisers to future-proof both targeting and measurement in the cookie-diminished ecosystem of the future.
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Navigating B2B Buyer Sentiment During a Time of Uncertainty
B2B September 23, 2020Despite the pandemic, the appetite among B2B buyers remains relatively strong. But marketers need to take this time to find more purposeful ways of serving their customers and prospects.
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THE CONVERGENCE OF MARKETING
Conference Highlights September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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THE CONVERGENCE OF MARKETING
Conference Session Videos September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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THE CONVERGENCE OF MARKETING
Event Recaps September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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The End of Marketing as We Know It
Conference Session Videos September 23, 2020In this video, Neustar discussed recent consumer privacy regulations and their impact on how marketers manage consumer data.
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The End of Marketing as We Know It
Event Recaps September 23, 2020In this session, Neustar discussed recent consumer privacy regulations and their impact on how marketers manage consumer data.
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The Necessity of Cross-Media Measurement
Conference Highlights September 23, 2020Experts agree that cross-media measurement is the right thing to do for consumers when math and privacy are worked out.
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The Necessity of Cross-Media Measurement
Conference Session Videos September 23, 2020In this video the ANA, CBS, and Facebook discuss the need to unify media measurement across an increasingly fragmented media ecosystem.
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The Necessity of Cross-Media Measurement
Event Recaps September 23, 2020In this session the ANA, CBS, and Facebook discuss the need to unify media measurement across an increasingly fragmented media ecosystem.
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WHAT’S NEXT FOR AUDIENCE TARGETING AND ATTRIBUTION OPTIMIZATION
Conference Session Videos September 23, 2020This video will share lessons learned and best practices for identifying and reaching desired audiences in a rapidly changing environment, pushing beyond demographic boundaries with tools that provide flexibility and innovation to pivot quickly and deliver ROI efficiently.
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WHAT’S NEXT FOR AUDIENCE TARGETING AND ATTRIBUTION OPTIMIZATION
Event Recaps September 23, 2020This session will share lessons learned and best practices for identifying and reaching desired audiences in a rapidly changing environment, pushing beyond demographic boundaries with tools that provide flexibility and innovation to pivot quickly and deliver ROI efficiently.
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The Secret to Advertising During a Crisis? Keeping the Data Close
Partner Content September 22, 2020For marketers, the primary benefit of keeping the data close is helping customers transform and adapt their marketing strategies to a rapidly changing landscape. Brands also need to benchmark themselves against macro trends and make data-driven decisions to better navigate the new terrain shaped by the pandemic.
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AdTech Billable Events and Where Digital Media Budgets Leak
Webinar Rewinds September 22, 2020In this webinar, MMI shared insights on how to navigate through a digital advertising landscape rife with non-human traffic.
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California Consumer Privacy Act: What It Means for Modern Marketers
Knowledge Partners September 22, 2020This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.
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